Cross-Screen Planning Software Demo
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FRAGMENTATION. It’s one of the most complicated challenges every marketer faces today. Our latest research indicates that depending on the demo, 20% to 50% of media spend is being wasted due to siloed planning. So how can you reach your target audience in an impactful way if they’re scattered across dozens of devices and formats?

When you plan and analyze cross-screen media buys using TubeMogul software, you’ll see a holistic view of which formats and screens are producing favorable audience volumes and frequencies and which are not. Our software will then programmatically shift your budget across formats and screens to reduce targeting redundancies and increase incremental reach. It’s like optimizing all of your advertising channels at once. So you can reach more of the right audience for the same budget…or less. Watch the demo now.

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More resources to get you started with Cross-Screen.

Video
Why Cross-Screen? Watch this video to learn why it’s critical for modern marketers.
White Paper
Learn how cross-screen planning consistently outperforms buying media in silos.
Case Study
TV and digital work better together for Hotels.com brand recall.
Article
Learn how planning TV and video together increases the performance of both mediums.

Want To Learn Even More About Cross-Screen Planning?

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