We found 7 posts with the tag "TV"
November 22, 2016 - The composition of gross rating points continues to evolve due to shifting viewing habits. What does today's GRP mean for your TV plan's reach, frequency, and efficiency?
May 18, 2016 - Broadcast on Facebook Live from IBTimes HQ
August 27, 2015 - We tracked sites offering full episode players to learn when viewers stream TV online. For more, see our research on ad performance.
August 5, 2015 - Sites offering full episode streaming earn higher completion rates, increased engagement, and better viewability. See the benefits of advertising where viewers watch TV online.
January 13, 2015 - Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics...
January 16, 2014 - Nielsen recently released its quarterly “Cross-Platform Report,” which examines viewers’ media consumption habits across different devices. One finding from December’s...