We found 2 posts with the tag "Sales Lift"
https://www.tubemogul.com/articles/the-3-most-common-attribution-pitfalls/
November 21, 2016 - Mistakes to avoid and strategies that will help brands get the most out of their attribution solutions.

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

https://www.tubemogul.com/blog/introducing-tubemogul-ad-swap-scientific-measurement-of-sales-lift-thats-easy-to-implement-and-free/
November 7, 2016 - “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.
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