We found 2 posts with the tag "Last Click"

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

November 7, 2016 - “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.

TubeMogul Debuts Attribution Solution

- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales