We found 1 posts with the tag "Experimental Design"

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

https://www.tubemogul.com/blog/introducing-tubemogul-ad-swap-scientific-measurement-of-sales-lift-thats-easy-to-implement-and-free/
November 7, 2016 - “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.