We found 12 posts with the tag "attribution"

Your Attribution Model Is Broken

December 15, 2015 - For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?”
September 16, 2015 - Learn how Nickelodeon used digital and television together to drive tune-in for their annual Kids' Choice Awards.
August 4, 2015 - Working with TubeMogul, the popular network precisely measures the effectiveness of its tune-in promotions for the Kids’ Choice Awards