We found 12 posts with the tag "attribution"

Your Attribution Model Is Broken

https://www.tubemogul.com/press-releases/your-attribution-model-is-broken/
December 15, 2015 - For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?”
https://www.tubemogul.com/case-studies/top-tv-network-measures-ad-effectiveness-as-viewers-move-across-screens/
September 16, 2015 - Learn how Nickelodeon used digital and television together to drive tune-in for their annual Kids' Choice Awards.
https://www.tubemogul.com/case-studies/campaign-brief-nickelodeon-closes-the-loop-on-attribution/
August 4, 2015 - Working with TubeMogul, the popular network precisely measures the effectiveness of its tune-in promotions for the Kids’ Choice Awards