We found 12 posts with the tag "attribution"
https://www.tubemogul.com/articles/the-3-most-common-attribution-pitfalls/
November 21, 2016 - Mistakes to avoid and strategies that will help brands get the most out of their attribution solutions.
https://www.tubemogul.com/webinars/is-your-advertising-working/
November 17, 2016 - Attribution challenges and biases: how to correct them and grow your market share in the process.

Why Nate Silver’s Problems Are Advertisers’ Problems

https://www.tubemogul.com/press-releases/why-nate-silvers-problems-are-advertisers-problems/
November 15, 2016 - The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes TubeMogul's Taylor Schreiner.

Hotels.com Measures The Ways And Means Of Attribution

https://www.tubemogul.com/press-releases/hotels-com-measures-the-ways-and-means-of-attribution/
November 7, 2016 - Travel booking site Hotels.com is beta testing a solution from DSP TubeMogul, designed to measure more effectively the incremental steps...
https://www.tubemogul.com/articles/client-interview-empower-mediamarketing/
- Empower's Director of Programmatic Media Lindsay Pullins discusses the benefits of TubeMogul Ad Swap and the importance of independence from the floor of TubeMogul University

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

https://www.tubemogul.com/blog/introducing-tubemogul-ad-swap-scientific-measurement-of-sales-lift-thats-easy-to-implement-and-free/
- “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.

TubeMogul Debuts Attribution Solution

https://www.tubemogul.com/press-releases/tubemogul-debuts-attribution-solution/
- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales

10 Digital Marketing Innovators You Should Know

https://www.tubemogul.com/press-releases/10-digital-marketing-innovators-you-should-know/
November 1, 2016 - Erika Lamoreaux, 36, senior director, client partner, TubeMogul
https://www.tubemogul.com/articles/the-state-of-attribution/
October 19, 2016 - Getting Acquainted with the Complex World of Attribution Measurement