We found 12 posts with the tag "attribution"
November 21, 2016 - Mistakes to avoid and strategies that will help brands get the most out of their attribution solutions.
November 17, 2016 - Attribution challenges and biases: how to correct them and grow your market share in the process.

Why Nate Silver’s Problems Are Advertisers’ Problems

November 15, 2016 - The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes TubeMogul's Taylor Schreiner.

Hotels.com Measures The Ways And Means Of Attribution

November 7, 2016 - Travel booking site Hotels.com is beta testing a solution from DSP TubeMogul, designed to measure more effectively the incremental steps...
- Empower's Director of Programmatic Media Lindsay Pullins discusses the benefits of TubeMogul Ad Swap and the importance of independence from the floor of TubeMogul University

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

- “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.

TubeMogul Debuts Attribution Solution

- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales

10 Digital Marketing Innovators You Should Know

November 1, 2016 - Erika Lamoreaux, 36, senior director, client partner, TubeMogul
October 19, 2016 - Getting Acquainted with the Complex World of Attribution Measurement