We found 12 posts with the tag "attribution"
November 21, 2016 - Mistakes to avoid and strategies that will help brands get the most out of their attribution solutions.
November 17, 2016 - Attribution challenges and biases: how to correct them and grow your market share in the process.
November 15, 2016 - The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes TubeMogul's Taylor Schreiner.
November 7, 2016 - Travel booking site Hotels.com is beta testing a solution from DSP TubeMogul, designed to measure more effectively the incremental steps...
- Empower's Director of Programmatic Media Lindsay Pullins discusses the benefits of TubeMogul Ad Swap and the importance of independence from the floor of TubeMogul University
- “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.
- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales
November 1, 2016 - Erika Lamoreaux, 36, senior director, client partner, TubeMogul
October 19, 2016 - Getting Acquainted with the Complex World of Attribution Measurement