We found 3 posts with the tag "Always On"

Why Nate Silver’s Problems Are Advertisers’ Problems

November 15, 2016 - The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes TubeMogul's Taylor Schreiner.
May 18, 2016 - TubeMogul examined the differences between always-on campaigns and campaigns that run for a shorter time period to understand which strategy leads to better results.

Out To Market: Advertising’s Future Is Automatic

April 8, 2015 - In our world, data is king. The more we know about the DNA of our audience the more powerful we...
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