We found 4 posts with the tag "Ad Swap"

Hotels.com Measures The Ways And Means Of Attribution

November 7, 2016 - Travel booking site Hotels.com is beta testing a solution from DSP TubeMogul, designed to measure more effectively the incremental steps...
- Empower's Director of Programmatic Media Lindsay Pullins discusses the benefits of TubeMogul Ad Swap and the importance of independence from the floor of TubeMogul University

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

- “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.

TubeMogul Debuts Attribution Solution

- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales