We found 4 posts with the tag "Ad Swap"

Hotels.com Measures The Ways And Means Of Attribution

https://www.tubemogul.com/press-releases/hotels-com-measures-the-ways-and-means-of-attribution/
November 7, 2016 - Travel booking site Hotels.com is beta testing a solution from DSP TubeMogul, designed to measure more effectively the incremental steps...
https://www.tubemogul.com/articles/client-interview-empower-mediamarketing/
- Empower's Director of Programmatic Media Lindsay Pullins discusses the benefits of TubeMogul Ad Swap and the importance of independence from the floor of TubeMogul University

Introducing TubeMogul Ad Swap: Scientific Measurement of Sales Lift That’s Easy to Implement (and Free)

https://www.tubemogul.com/blog/introducing-tubemogul-ad-swap-scientific-measurement-of-sales-lift-thats-easy-to-implement-and-free/
- “Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments,” notes TubeMogul’s CEO and co-founder Brett Wilson.

TubeMogul Debuts Attribution Solution

https://www.tubemogul.com/press-releases/tubemogul-debuts-attribution-solution/
- Available free to clients, TubeMogul Ad Swap automates experimental design at scale to help marketers understand whether their advertising is driving sales
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