For the first time ever, marketers can use software to combine the benefits of digital advertising—individualized messaging, automated delivery, real-time feedback—with the scale and effectiveness of TV.
Expands advanced TV partnership with IPG Mediabrands’ Cadreon ahead of annual upfronts
Fully integrated advertising agency embraces audience-based media strategy through TubeMogul’s self-serve software platform
Platform Direct Spend Growth Accelerates to 65% and comprises 81% of Total Spend in Q1
TubeMogul Enables Brand Advertisers to Buy Facebook and Instagram Video
Company Promotes Paul Joachim to Chief Administrative Officer and Appoints Ron Will as Chief Financial Officer
Current TubeMogul CFO Paul Joachim promoted to Chief Administrative Officer
TubeMogul’s Client Certification Program hosts academies in North America, Europe and APAC
“The addition of two senior members to the Singapore team is a sign of TubeMogul’s commitment to and enthusiasm for the SEA region,” says Darin Williams, Managing Director of TubeMogul’s SEA office.
Focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software.
Marketers might be wasting money if they’re not using software to build their media plans. Media plans have cycles throughout the year, but planning is intrinsically an iterative process—plans must be optimized to maximize reach and other factors. Software can help.