Marketers might be wasting money if they’re not using software to build their media plans. Media plans have cycles throughout the year, but planning is intrinsically an iterative process—plans must be optimized to maximize reach and other factors. Software can help.
Former Corby Spirit and Wine and Exponential veterans join TubeMogul Toronto
Dana Toering, managing director at TubeMogul Canada, discusses how our viewing habits have become fractured and what the implications have been for advertisers.
TubeMogul Is Named the First Buy-Side Partner of OnBoard, Which Automates Linear and Nonlinear TV Ad Sales
The cross-border marketing agency will use TubeMogul’s software to automate brand advertising investments
Two Programmatic Platforms Are Offering Refunds to Clients Who Fall Prey to Ad Fraud
At TubeMogul, Gatto is responsible for the company’s sales and client services teams, reporting directly to TubeMogul CEO Brett Wilson.
Why are we still associating software with quality of media? The idea is often propagated for reasons that have nothing to do with automated buying.
Expedia, Kraft, Lenovo Australia and athenahealth are some of the 40 brands who have run campaigns on Facebook and Instagram through TubeMogul in a closed beta program.