EXPLORE THE TUBEMOGUL PLATFORM
TubeMogul’s programmatic video advertising platform puts brands and agencies in control.We know that persuading a target audience, at scale, with digital advertising is getting more and more difficult. By offering the impact and scale of television with the targeting and measurement of digital, our platform helps brands solve many of those challenges in today’s digital world. At the core of TubeMogul’s technology stack is our powerful and intuitive platform. The products, tools and features within the platform make programmatic video planning, buying and measurement a reality for brands and agencies of any size. The platform can be accessed from any web browser and supports multi-user login, enabling brands and their agencies to standardize their global video strategy and execution on TubeMogul.
INTRODUCTION TO THE PLATFORM
See the TubeMogul platform in action. This step-by-step platform overview gives you an inside look into just how easy it is to launch a global brand campaign from one powerful platform.
Campaign PlanningTubeMogul’s platform offers an integrated approach for programmatic video buying. Our advertising software allows clients to simplify their media buying process across all screens with access to video inventory on public exchanges and through private deals.
A powerful and intuitive media buying platform which allows brands and agencies to launch sophisticated video campaigns in minutes.
TubeMogul connects with the most exchanges in the industry, enabling brands and agencies to buy fully transparent video ad inventory on a global scale.
With complete control over more than 10 targeting parameters, TubeMogul helps brands deliver video campaigns with more accuracy.
Campaign ExecutionFor both self-service and fully-managed clients, the TubeMogul platform is a command center designed to save time and money while delivering campaigns that exceed client objectives. With TubeMogul, launching a video campaign layered with sophisticated targeted and integrated brand measurement has never been easier. Our powerful, real-time optimization and decisioning engine helps fuel brand performance while our uncompromising approach to safety ensures your brand equity is protected.
With TubeMogul, buying video campaigns is simple: choose any video ad format on any device, apply targeting, set a budget, upload a video and launch.
DECISIONING & OPTIMIZATION
Each second, the TubeMogul platform evaluates 200,000 ad impressions, determines which ones would be desirable for our clients, and bids accordingly.
Campaign MeasurementTubeMogul’s platform helps to eliminate some metrics-oriented inefficiencies that accompany a traditional media buying approach with a unified view of performance across campaigns. Comprehensive and granular campaign, audience and video level analytics are delivered in real-time across all inventory sources connected to your campaign and running through the platform.
Our audience analytics offer information about unique viewers such as age, gender and marital status and are backed by real-time Nielsen verification.
Understand the true impact of a campaign and get actionable insights with our integrated, survey-based measurement tool, BrandSights.
Fully transparent, second-by-second video tracking delivers real-time analytics which allows brands to measure the effectiveness of their video ads.
When Does My PTV Play?
TubeMogul examined over 30 million PTV impressions during March and April 2015… Read More
Mobile Ad Formats Now Available for Real-Time Buying
Making it simpler to manage your entire cross-device digital video buy… Read More
TubeMogul Announces Global Partnership With Mondelēz International for Online Video Advertising
Emeryville, CA – June 16, 2014– Today, TubeMogul announced a global online video… Read More
TubeMogul is the video advertising platform that puts brands and agencies in control.Request More Info