Our Principles

Do:Say
We value people that have a high “do-to-say ratio” as they tend to have a bias for action and a low tolerance for ego. We’re principled people that you can count on. If you value this trait, you’re going to love working with us.
Be the Best in the World at One Thing
We aim to be the best in the world at just one thing – making brand advertising simpler and more accountable for advertisers. With this singular focus, we never favor any publisher or technology over the brands and agencies that use our software.
Go Fast
Mistakes are okay, going slow is not. This ethos keeps us at the forefront of our industry. We’re proud of finishing first and continue to lead with innovative solutions for brand advertising challenges.
Do a Lot with a Little
Scarcity forces focus and creativity. This means we allocate our resources disproportionately to those few things that matter most in building the world’s best software for brand advertising.
FSO-MSH-GSD
Figure shit out. Make shit happen. Get shit done. We value people who are resourceful and we have a strong bias for action. We take ownership, and if something needs to be done, we do it.

Our History

TubeMogul History - IPO - July 2014
TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the UC Berkeley Haas School of Business. In 2007, Brett and John won the Haas Business Plan Competition, which gave them the seed money they needed to get TubeMogul off the ground. TubeMogul was originally a tool for content creators to distribute their videos, before later building analytics tools and eventually shifting their focus to brand advertising in 2010.

In July 2014, our humble beginnings were covered in confetti on the NASDAQ floor as we took the company public ($TUBE) and established ourselves as some of the smartest, most innovative engineers and business leaders in the industry.

While our place in the advertising landscape has shifted throughout the years, our focus has not. From our co-founders and executive leadership team to every single one of our over 500 employees worldwide, we understand that in order to win, we need to constantly push ourselves to build innovative solutions in response to a rapidly growing programmatic video industry.

We build sophisticated, industry-leading software for our clients. We help them learn, we help them grow, we help them win.