What is retargeting?

Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer).

Example: A visitor hits your website or landing page without converting. You then add a cookie/pixel to their browser or capture their email address to then have your image ads, text ads, or emails follow them around the rest of the web until they hopefully come back and convert.