With the proliferation of smartphones and tablets, advances in broadband coverage and screen size expansion, consumers are rapidly switching media consumption to mobile devices – and brand advertisers have taken notice. In 2014, time spent with digital media on mobile devices surpassed desktop for the first time while mobile-only internet users, comprised primarily of millennials, are on the rise. Learn more about how our programmatic advertising platform enables you to incorporate mobile video advertising into your campaigns.
Benefits of Mobile Video Advertising
- Reach highly engaged content viewers
- Expand reach by complementing desktop video advertising campaigns with mobile
- Command 100% of screen real estate on a vast majority of mobile web and in-app inventory
- Drive up to a 3x lift in viewer engagement than other ad formats
- Deliver highly viewable mobile video ads with full screen executions
This Mobile Video Advertising Guidebook provides a quick snapshot of key things every brand marketer should consider as they explore mobile video advertising opportunities.
Our Mobile Video Advertising White Paper is a guide for all marketers exploring and expanding into the programmatic mobile advertising space.