Connected TV advertising gives viewers a lean-back branding experience while they consume digital video content on their television sets. The ads play at the full resolution of the TV on media app load or during content streaming. Connected TV ads are best used as an extension of traditional television buys or to complement digital advertising buys.
Benefits of Connected TV Advertising
- Lean-back, full screen experience that cannot be skipped
- Delivers high completion rates
- Closest digital format to TV commercials
Formats & Executions
15-Second Video Ad
30-Second Video Ad