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Vice President and General Manager of Advertising

Putting Digital Ad Fraud On Ice

How TubeMogul, a wholly owned subsidiary of Adobe, protects marketers from what may be the largest digital advertising fraud ring in history

Let’s face it: the holiday season can be stressful. Between managing travel plans, organizing festivities and finding the perfect gift, we all have enough to worry about in our personal lives without added worries at work. This is also true for marketers, who must balance their personal responsibilities with professional obligations that come with the annual holiday sales push and ensuring that budgets are spent by year’s end.

Fortunately, there’s one thing that TubeMogul’s brand and agency clients don’t have to worry about: falling victim to digital ad fraud. With the recent discovery of a highly sophisticated “botnet” that is believed to be responsible for over a billion dollars in fraudulent ad spend, many marketers are understandably concerned.

Thanks to TubeMogul’s robust brand safety tools and partnership with anti-fraud verification and prevention company White Ops, which uncovered the fraud ring, there was negligible impact on any video advertising campaigns executed through TubeMogul’s platform.

“Our reporting shows that Methbot’s effect on TubeMogul’s clients is absolutely immaterial. This is no accident. It’s the result of an above-and-beyond commitment to fighting fraud that began long before Methbot ramped up. Unlike a mouse click, that kind of commitment can’t be faked.” – Michael Tiffany, CEO and co-founder of White Ops.

“We have always said that one fraudulent impression is one too many, which is why we are proud that our industry-leading adoption of brand safety tools effectively protects our clients from suspicious traffic – including Methbot,” said Brett Wilson, vice president and general manager of advertising at Adobe [and co-founder and former CEO of TubeMogul, a wholly owned subsidiary of Adobe]. “This underscores the importance of why marketers must demand to work with a platform that prioritizes media quality and fraud detection, even for private inventory buys.”

TubeMogul, a leader in video advertising that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs, was recently acquired by Adobe. The acquisition will result in the creation of the first end-to-end independent advertising and data management solution that spans traditional TV and digital formats, simplifying what has been a complex and fragmented process for the world’s biggest brands. Learn more about the acquisition here.
Vice President and General Manager of Advertising
December 23, 2016
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