Ad Specs > TV > Addressable TV > Addressable TV MPEG - HD

Addressable TV MPEG – HD

Programmatic TV
TubeMogul’s PTV technology enables brands and agencies to buy Addressable TV ads using software. With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying.
  • Please verify that final files met the file specifications outlined below before submitting. Common issues include the following:
  • Incorrect 5.1 audio configuration
  • Video glitches
  • Extra frames at the beginning or end of a spot
  • Inaccurate or incomplete slate information
  • Audio content (Stereo or Dual Mono)
  • The specifications outlined must be met exactly in order to comply with station and publisher requirements. Incorrectly formatted files will be subjected to potential rejection.


Master File Specifications
Stream Type MPEG-2 Transport Stream
Width/Height 1920x1080 (1080i) 1920x1080 (1080p) 1280x720 (720p)
Aspect Ratio 16:9
Pixel Aspect Ratio Square
Frame Rate 29.97 (1080i) 23.98 (1080p) 59.94 (720p)
Video Bit Rate 45 Mbps - Constant
Chroma 4:2:2 (HP@HL)
Interlacing 1080i (Upper/top field first) 1080p (Progressive) 720p (Progressive)
Audio Type PCM or MPG (384 kbps)
Audio Sample Rate 48 kHz
Audio Bits / Sample 16 bit or 24 bit
Audio Encoding MPEG-1 Layer 2
Channels 2 -- Stereo
Channel 1 Stereo Left
Channel 2 Stereo Right
Calm Act -24 LKFS, +/- 2dB
Peak Audio Below -2dBTP
General Specification and Requirements
Content Layout
  • 2 seconds of black/silence
  • Content to exact length
  • No post-spot black
Slate Requirements
  • No slate on all content
File Naming Conventions
  • The filename should be the ISCI or Ad-ID code with no spaces, dashes or other characters, plus “.mpg” or “.mov” (for example - “ZYWX9876”or“”). Additionally, HD file names should also include an “H” at the end of the ISCI to identify it as an HD spot (for example -“ZYWX9876H.mpg”). The “H” in the ISCI is required in the slate as well. Please also note that it is important that an HD spot is marked as HD within the metadata of the creative.
Safe Title, Closed Captioning, and Miscellaneous Guidelines

  • Supers should be within the borders of safe action or 90% viewing area
  • HD Spots must be Center Cut Protected
  • HD Spots that are not Center Cut Safe will be letterboxed when down-converted to SD

  • If sending HD files with closed captions, masters must be sent with a frame rate of either 29.97 fps or 59.94 fps (23.98
    fps is not currently supported)
  • The first trigger for closed-captioned files must be married to the first frame of the video
  • The first closed captioned line should be “paint on”
  • If HD or SD spot is closed captioned, it must be notated within the metadata

  • Disclaimers must be legible
  • Only submit one spot per file
  • We will not accept spots that include any of the following encodings: Spottrac,VEIL, or Teletrax
  • We prefer “clean” spots with no encodings