Ad Specs > Native > Native Video Click-to-Play

Native Video Click-to-Play

Native Video
Below you will find a detailed set of specs and standards that we recommend you use when creating Native Click-to-Play Video ads for use in the TubeMogul Platform. Native video ads like these can contribute to a significant boost in your branding efforts running while in editorial content


Standard Assets Required
Video Asset
  • .MOV or.MP4
  • 16:9
  • video hosted by TubeMogul
  • Recommended video length: 60s
  • Recommended File Size: Less than 300 Mb
Image Asset
  • Recommended: 1200x 627px
  • Minimum Size: 600x600px
  • File Type: JPEG
  • **Image should be free of text
  • Format: Transparent PNG
  • Recommended size: 300x300px
  • Minimum size: 80x80px
  • Ratio: 1x1
Text Copy:
  • Headline: 25 Characters and should be able to stand on its own
  • Caption: 100 Character Limit, maximum 200 characters
  • Sponsored by: Limit of 30 Characters
  • * Final layout will be defined by the Publisher at runtime
  • *Exceeding recommended character count may cause ads not to deliver on certain inventory providers or have text truncated.
URL Clickthrough URL
Execution Timeline
  • This unit is desktop and mobile web enabled
  • Turnaround time to set up campaign is 1-3 days
  • Please provide impression trafficking pixels that are accepted in 1x1 image tag or JS format
  • 3rd party impression trackers need to be in 1x1 image URL format
  • 3rd party click trackers need to have redirect to the landing page embedded to the URL (302 redirect)
TRACKERS (Optional)
  • DMP or other Tech Partner: 1x1 pixel
  • Viewability Trackers: Javascript
    1. MOAT
      Integral Ad Science (IAS)
      Double Verify
    DMP click Trackers with 200 response are not supported