Ad Specs > Display > Expandable Banners > Expandable Pushdown

Expandable Pushdown

Below you will find a detailed set of specs and standards that we recommend you use when creating Expandable Pushdown ads for use in the TubeMogul Platform. When paired with video, display ads like these can contribute to a significant boost in your branding efforts. This ad uses a 970x90 initial display then expands to 970x415 display

Specifications

Standard Assets Required
Max Ad Length 15 sec max animation length (unlimited user-initiated)
Unit Size Base: 970x90, Expansion: 970x415
Audio Code Must be user initiated (on click: mute/un-mute)
Execution Timeline
Allow 3-5 business days for execution
Trafficking
Ad Serving:
  • 3rd Party/TM Served: TM Served. Can be 3rd Party served, however metrics are significantly diminished compared to being Site Served.
  • TubeMogul serves an ad every time so we don't bid with an empty tag
Ad Preferences:
  • Vast Compliant: N/A
  • Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets). Please refer to HTML5 Zip Container Walkthrough
  • Sizmek and DFA are certified HTML5 display ad servers
Tracking Capabilities
  • 3rd Party Tracking Capability & Pixels: Accepted
  • Tag Preference: Standard
  • Tracking Pixel: Impression and click redirect* (All pixels and tags must be SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to provide secure tags and pixels may result in delivery issues.)