TubeMogul and Nielsen
announced a joint partnership today, bringing Nielsen's gross ratings point
(GRP) measurement - long the standard for measuring television advertising
- to real-time media buying of video ads for the first time. Part of
Nielsen's Online Campaign Ratings suite, the reporting simplifies the media
buying process for brands and trading desks by letting them compare
targeted audience buys within TubeMogul's platform directly to TV.
Hear why this is poised to change the industry from our Chief Strategy Officer and VP of Marketing.