Campaign Reporting That Will Blow Your Mind

TubeMogul began in 2006 as a video analytics company. We built the most advanced - and now the largest - video analytics business in the world. It was an obvious decision to provide this benefit to our advertising clients.

Our campaign reporting spans three areas:


  • Video analytics: detailed information on how viewers consume your videos, including
    second-by-second tracking of every video view
  • Audience measurement: demographic profile of your audience
  • Brand metrics: survey-based measurement of brand awareness, purchase intent, etc.

 

You Deserve 360ยบ Transparency

Brand advertisers should know where their ads run. That is why we show you exactly which sites your ads are running on - and in what volume - before, during and after your campaign.

 

Measure People, Not Impressions

Most of our competitors are content to just tell you how many impressions they delivered. We find that disturbing. Instead, we begin by telling you exactly how many views you got, how long people watched your video for and whether they shared it on social networking sites. Then we tell you the demographic information about your unique viewers such as age, gender and marital status.

 

 

Survey-Based Measurement

Understand the true impact of your campaign with survey-based measurement of brand awareness, favorability, purchase intent and more. Our brand survey platform provides attitudinal metrics and enables optimization to your specific campaign goals. We also support all major 3rd party brand study providers.

 

Effortless Conversion Tracking

For video campaigns that are designed to drive viewers to take an action on your brand site, PlayTime vastly simplifies the process of tracking conversions. Easily create customized conversion pixels to implement on your site. PlayTime then tracks the viewers of your video campaign that click through and take the desired action.

Get Analytics for Your Entire Campaign

To reach a target audience, advertisers often use a mix of direct buys, ad networks and DSPs to execute their video campaign. This means they have multiple sets of analytics they need to manually combine to understand how their campaign performed. In addition, they have no idea how often they are reaching the same viewer across different publishers.

We can do better. PlayTime solves these problems for brand advertisers with its cross-campaign analytics solution. Even if a campaign uses multiple vendors, PlayTime can deliver its detailed video analytics and audience measurement across the entire media buy.

Benefits include:
  • A unified view of video performance and audience demographics at the site, placement and ad unit level
  • De-duplicated audience and audience segments across your entire buy
  • Verification that you are reaching your target audience at the desired frequency
  • Gain actionable insights by comparing performance of vendors and publishers across your campaign

Access Your Real-Time Dashboard

As our client, you can access our online dashboard to learn how your campaign is performing in real-time.

Weekly and Post-Campaign Reporting

Our expert team develops weekly and post-campaign reports that update you on the overall performance of your campaign as well as identify actionable steps to improve your campaign.

Unmatched Breadth of Metrics

PlayTime gives you the broadest set of video campaign metrics in the industry, including video analytics, audience measurement and brand metrics.

Video Analytics Audience Measurement Brand Metrics

Video analytics are available
at the campaign, video,
site and placement level
and include:

  • Views
  • Viewed minutes
  • Completion rates
  • Play time per view
  • Social shares
  • Click-throughs
  • Impressions
  • Geographic tracking at the
    country, state and city-level
  • Embed tracking

Export to Excel

  • Raw data for all videos,
    sites and placements can
    be exported for
    further analysis

Audience measurement is
available at the campaign,
video, site and placement level
and includes:

  • Unique viewers
  • Age
  • Gender
  • Marital status
  • Household income
  • Children
  • Homeowners

Brand metrics are available
at the campaign, video,
site and placement level
and include:

  • Brand awareness
  • Favorability
  • Likelihood to recommend
  • Purchase intent
  • Recall
  • Message association