Build Your Own RTB Marketplace

Private exchanges enable publishers to create their own RTB marketplaces, offering programmatic buying opportunities to a variety of buyers under terms defined by the publisher. The TubeMogul private exchange features are designed to be used in tandem with current exchanges, ad servers or ad management platforms. The features provide tools within the DSP buying platform that enable greater control over how inventory is accessed and how publisher data is used, as well as transparency into who is buying. Private exchanges are used by publishers as an incentive to grow deal size, CPMs, spend per client or to drive new business. TubeMogul’s DSP provides the buy side interface available to just the advertisers you’ve chosen and enforces the controls you set, as detailed in our Private Exchange White Paper.

Private Exchanges Increase Publisher Revenue

  • Negotiate inventory appropriate pricing up front or set price floors and open inventory to bidding
  • Raise inventory value by controlling use of audience data
  • Secure premium pricing for "first look" impressions
  • Drive incremental revenue and increase deal size through exclusive inventory access
  • Fill more inventory through packaging and custom bundles
  • Access real-time media buyers directly, including agency trading desks
  • Utilize proprietary insights and analytics to facilitate revenue growth

Private Exchanges Give Publishers Control

  1. Buyers - choose which buyers (trading desks, etc.) and which advertisers can buy on your exchange
  2. Pricing - set pricing and bidding options by buyer and by inventory
  3. Inventory - select which inventory is available to specific advertisers
  4. Data - limit buyer access to user data via control settings

Advertisers Benefit from Direct Relationships and Automation of Private Exchanges

  • Direct relationships with desirable publishers
  • Access to higher quality inventory
  • Negotiation of desired inventory in advance
  • Streamlined media buying and workflow
  • Efficiency gains from de-duplication of audience
  • Real-time decisioning on the best fit audiences and impressions
  • Superior and centralized campaign analytics