Buying Video Media - In Any Form, On Any Device - Should Be Easy

We built PlayTime to simplify the often complex process of buying video media. Brand advertisers can buy video in any format across thousands of premium publishers and social apps. Log-in to the PlayTime dashboard and execute your video campaigns completely on your own. Alternatively, our video experts will work with you to craft a strategy that will deliver on your campaign goals using PlayTime Media.




Access Massive Selection of RTB Inventory

PlayTime aggregates inventory from top publishers, YouTube, exchanges, ad servers, supply side platforms, Facebook social games and other transparent sources to reach 99% of U.S. Internet users, according to comScore. Video ad inventory is available on over 90% of the comScore Top 1000 sites. In all, you can bid on over 5 billion auctions for ad space per day, or over 60,000 auctions per second. Because our inventory sources use real-time bidding (RTB) technology, you can buy media on an impression-by-impression basis and target your audience more accurately to achieve the most efficient ad spend.

Buy YouTube Pre-Roll Ads in Real-Time

Buy pre-roll ads across thousands of YouTube Partners. Select exactly the Partners you want your ads to appear on and target specific audiences using 3rd-party data.

Buy Video In Any Format Across Devices

Use multiple video ad units within a single campaign.
Choose from pre-roll, in-display, social games and mobile units. For in-display units, we can utilize the YouTube player so that views are counted on your YouTube account.
"TubeMogul is an aggressive market leader in buying video
via real-time bidding."
Chip Hall, Head of Buyer Development
DoubleClick Ad Exchange

Buy Video Based on Engagement

Brand advertisers want to buy video based on the
attention or engagement of the viewer. PlayTime
offers the option of buying video using different
pricing methods, including cost-per-view (CPV) or
cost-per-completion (CPCom).

Buy Video Based on Context and Audience

We give you unmatched flexibility to target your videos based on both context and audience profile. Pick exactly which sites you want your ads to run on and then overlay audience-specific targeting to ensure you do not waste impressions.

Use Private Networks for Premium Inventory

Advertisers can establish their own invite-only exchange where you can buy from the premium publishers of your choice using a single interface. This option gives you the benefits of real-time bidding, but with pre-established economics that leverage your scale rather than having to bid against competitors in the open market.

Other benefits include:

  • Eliminate audience overlap when buying on multiple sites by only buying the audience of your
    choice at the frequency of your choice
  • Single dashboard to measure de-duplicated audience segments and media performance
    across your entire campaign
  • Easily create discrete audience segments on the fly and re-target those audiences through
    your private marketplace or anywhere else using multiple ad formats

PlayTime and PlayTime Media

Advertisers and agencies can use our platform in two ways: we can manage your campaign from start to finish like a traditional media buy, or you can log on to our platform and drive your own campaign execution, optimization and analytics. There are benefits to each:

PlayTime Media PlayTime Platform

  • TubeMogul video experts consult with you to plan the optimal strategy to achieve your campaign goals

  • We handle all media buying, ad serving, targeting and optimization

  • Campaign reports are sent to you weekly and at the end of the campaign

  • Easily set up and execute a video campaign in minutes

  • Leverage complete control to continually adjust and refine your strategy

  • Manage your campaign budget directly and modify it as needed