Protecting the Integrity of Your Brand

We integrate multiple layers of brand protection to ensure that your video ads never run beside content unworthy of your brand. Each component of BrandSafe acts as a barrier between your video ad and unsavory websites.

SiteSafe

Every site accessed by our buying platform has been manually screened by a dedicated team and ranked into tiers by quality. Advertisers can choose which quality tiers they want to run on. The guidelines for each tier are:


  • Tier 1: Brand name sites that an advertiser will recognize and perceive as high quality e.g. ESPN, Forbes, etc.
  • Tier 2: Professional quality sites, but an advertiser might not be familiar with them e.g. eHow, CafeMom, etc.
  • Tier 3: Niche, long-tail sites that are brand safe e.g. RecipeLand, etc.

PageSafe

PageSafe examines the content of individual webpages and determines if they contain objectionable content. It is integrated into our real-time buying process, so it blocks ads before they are served on pages with offensive content. PageSafe is powered by data from Proximic. Pages are categorized into safety tiers (G, PG-13, R, etc.) and objectionable topics (alcohol, violence, etc.) and advertisers have full control over what types of pages their ads run on. Click here to see this technology in action.

PlaySafe

PlaySafe prevents pre-roll video ads from running automatically within display banners on low quality sites. This is a widespread and unscrupulous practice that defrauds advertisers who think they are buying regular pre-roll advertising (video ads served in a large player in front of quality content), but are instead getting an ad unit with much less value.

PlaySafe runs in the background of all our campaigns and ensures that our advertisers' video ads never run in these units. The technology detects ad unit and video player size and other attributes to determine whether the unit is regular or fake pre-roll and automatically blocks sites and placements that are not legitimate.