Use our video ad serving technology to deliver a variety of ad formats across our inventory sources without worrying about the integration requirements of different publishers. We serve all of our own units without any rich media fees. Alternatively, if you want to use your own ad server, we seamlessly integrate with DART, Atlas, PointRoll, MediaMind and other 3rd-party ad serving firms.
|Advanced Analytics - Free||Ad Serving for Innovative, Interactive Units|
PlaySafeTM ensures that buyers can differentiate between bona fide pre-roll video ads and imitation pre-roll ads which auto-play below in banner space below the fold on low quality web pages.
Using sophisticated detection technology matched to our massive set of cross-platform video viewership data and inventory, PlaySafeTM looks across all selected sites to determine which ad unit types are available. This is a more advanced manner of inventory control and ad buy matching than what is used widely today.
A legitimate pre-roll video ad is 15 or 30 seconds in length and loads before the video content that a viewer has chosen to watch or is highly relevant to the page content. In this way the pre-roll ad is similar to traditional TV commercial spots and is popular for advertisers and widely viewed as being effective. The superior user experience is reflected in high click and conversion rates and meaningful brand impact. Imitation pre-roll includes pre-rolls playing within small and below-the fold video players.
PlaySafeTM leverages TubeMogul’s leading analytics platform to detect ad unit and video player size and other attributes to determine whether the unit is true or fake pre-roll. If fake pre-roll is detected TubeMogul automatically shifts budgets in real-time to legitimate sites where the brand ad is having the biggest impact. PlaySafeTM determines whether the unit is true pre-roll or auto-play and matches eligible buys accordingly.