We offer various ad units to help you achieve your campaign goals.
Choose units from these ad formats: Pre-Roll, In-Display, Social, Mobile, Editorial and Connected TV.
Pre-Roll
Pre-Roll videos deliver your ad in front of compelling content on premium video sites. Pre-Roll is ideal for repurposed TV spots or any video that is 0:15 or 0:30 seconds long. Interactive elements can be added to our Pre-Roll units to drive engagement with your brand. With TubeMogul Pre-Roll units, advertisers don't pay for impressions – only views.
Pre-Roll with Companion Banner
Deliver an integrated brand experience with a pre-roll video and companion banner ad beside the video player.
Pre-Roll Selector with Companion Banner
Put the power back into the hands of your audience. Ad Selector units offer the viewer a choice of three videos to watch before the content video.
Interactive Pre-Roll
Add interactive elements to your pre-roll video to drive viewer engagement and specific actions.
Pre-Roll Expandable
Maximize viewer engagement with a full screen experience. Unparalleled customization including overlays, full background image & more.
In-Display
With In-Display ads, your video is the content – giving the viewer an engaged, non-interruptive experience that they choose to watch. They are perfect for videos that exceed 0:30 seconds. Add branded overlays, social sharing buttons and calls-to-action to any video. Choose from a custom, branded video player or a YouTube player.
Click-to-Play
Standalone, user-initiated format is ideal for longer form content. Click-to-Play units delivers engaged viewers who choose to watch your video.
Rollover-to-Play
Rollover-to-Play units entice viewers who mouse-over your video to watch your branded content.
Branded Auto-Play
Auto-Play units deliver brand impressions to your audience with significant reach.
Live Streaming
Promote your live event by serving it into 300x250 ad spaces while the event is streaming.
Click-for-Full Screen Takeover
Deliver significant brand impact with full screen video experience. Include banner with call-to-action and social sharing buttons.
Social Media
Reach your audience where they are increasingly spending time: playing social games on Facebook and other platforms. Our research shows these units have longer viewing times on average and users are more likely to share your video on social networks.
Click-to-Play
Standalone, user-initiated format is ideal for longer form content. Click-to-play unit delivers engaged viewers who choose to watch your video.
Click-to-Play Rewards
Standalone, user-initiated format is ideal for longer form content.
Click-to-play unit delivers engaged viewers who choose to watch your video
and are
rewarded with virtual currency.
Mobile
Reach your audience
across the major
mobile platforms, including iPhone,
iPad and Android.
Deliver your videos
within specific
games and apps
and across mobile
browsers.
Mobile App Pre-Roll
Video plays automatically on app load, between game levels or periodically during app use. Available in :15 or :30 formats with customizable click-through options.
Mobile App 300x50 Click-to-Play
User-initiated 300x50 displayed at the top or bottom of app. On click, ad plays full-screen in native video player. Available in :15 or :30 formats with alternative 300x50 end banner.
Mobile Web 300x250 Click-to-Play
User-initiated, served in 300x250 display banner space within mobile browsers. Videos can be any length and offer full-screen viewing in native mobile device.
Editorial
Your videos appear as editorial content and engage the viewer without using explicit advertising.
Featured Editorial
Your video becomes the content when you use featured editorial placements.
Connected TV
Video ads are shown to viewers when they load an application on their Connected TV or Connected TV device.
Connected TV
Deliver your digital video ad in a full-screen experience akin to a regular television commercial.
Benefits:
-
In-stream video served before premium content on leading publisher sites
-
Ideal for videos of 0:15 and 0:30 second lengths
-
Achieve broad reach and target your audience effectively
-
companion banner delivers immersive ad experience across page
Player Action:
-
Video begins playing automatically with sound on when user chooses to watch a content video
Benefits:
-
Choice given to the viewer to select from three different video ads
-
Video served before premium
content on leading publisher sites -
Ideal for 0:15 or 0:30 second videos
-
companion banner delivers immersive ad experience across page
Player Action:
-
Video displays three video ad
thumbnails to the viewer. Viewer
selects a specific ad by clicking on
it. If the viewer does not make a selection within 10 seconds, one of
the ads begins playing
automatically.
Benefits:
-
Combines existing pre-roll with rich media that engages viewers
-
Drives user interaction and delivers
information inside the video player -
Increase engagement -
engagement rates can be 10 times
higher than for standard pre-roll
Player Action:
-
Video plays when page loads like a
standard pre-roll. Interactive
elements can display while the
video plays and after the video
ends. E-commerce, surveys, maps
and additional videos are a few of
the elements that can be included.
Benefits:
Standalone, user-initiated format is ideal for longer form content
Click-to-play unit delivers engaged viewers who choose to watch
your videoUse a YouTube player to drive your YouTube view count
Custom overlay can include key brand messaging, call-to-action in
every frame and sharing functionalityBonus brand impressions for videos served, but not clicked on
Add a short "teaser" that plays when the page loads to entice
viewers to click on the video.
Player Action:
Video served with large "Play" button over center of video.
Users click on button to begin playing video with sound on.
Benefits:
Standalone, user-initiated format is ideal for longer form content
Rollover-to-play unit delivers engaged viewers who choose to
watch your videoCustom overlay can include key brand messaging, call-to-action in
every frame and sharing functionalityBonus brand impressions for videos served, but not clicked on
Add a short "teaser" that plays when the page loads to entice
viewers to click on the video.
Player Action:
Video served with "Rollover to Play" call-to-action over center of video and a "rollback" corner. When viewers rollover video for 0:03 seconds, the video plays - this qualifies the user, eliminating accidental rollover
Benefits:
Standalone format is ideal for longer form content
The brand video is the content
Achieve massive reach across broad set of premium sites
Motion of playing video draws viewer interest
Ideal for video that conveys messaging with sound off
Custom overlay can include key brand messaging,
call-to-action in every frame and sharing functionality
Player Action:
Video plays with the sound off when the
page loads. If a viewer unmutes the video, it begins playing
from the beginning with the sound on.
Benefits:
Standalone format is ideal for live streaming content
Achieve massive reach across broad set of premium sites
Custom overlay can include key brand messaging,
call-to-action in every frame and sharing functionality
Player Action:
Video served with large "Play" button over center of video.
Users click on button to begin playing video with sound on.
Benefits:
Standalone, user-initiated format is ideal for
longer form contentClick-to-play format delivers engaged viewers who
choose to watch your videoDelivers highest engagement and click through rates
Massive audiences using social media applications –
we customize a list for the target demographicEasily integrated with social sharing overlays to drive
viralityDrive additional actions post-view – Facebook Likes,
surveys, contest sign-ups, etc.
Player Action:
Video served on main pages of app and acts like a
standard Click-to-Play unit
Benefits:
Standalone, user-initiated format is ideal for
longer form contentCustom overlay can include key brand messaging,
call-to-action in every frame and sharing functionalityDelivers highest engagement and click through rates
Massive audiences using social media applications –
we customize a list for the target demographicEasily integrated with social sharing overlays to drive
viralityDrive additional actions post-view – Facebook Likes,
surveys, contest sign-ups, etc.
Player Action:
Video served during game play and incentive is
offered (e.g. credits, etc.) to induce the user to watch
the video
Benefits:
Reach your audience within contextually relevant apps across mobile devices
User-initiated unit delivers engaged viewers who choose to watch your video
300x50 alternative banner messaging drives post-video traffic and encourages continued brand engagement
Player Action:
300x50 banner is displayed at the top or bottom of the app screen during use. On user click, the ad plays full-screen and, on close, an optional alternative "endcap" banner serves to drive post-view traffic.
Benefits:
Pre-roll like unit drives high volume of views
High-impact vehicle for broad reach, short burst campaigns
High completion and click-through rates
Player Action:
On app load, between game levels or periodically during app use, this video delivers full-screen brand impact from the native mobile device video player.
Customize click-through options can help to drive additional brand interactions.
Benefits:
Inventory available at scale across customizable site list
User-initiated unit delivers engaged viewers who are choosing to watch your video
Ad can be any length - great for long form content like movie trailers and branded entertainment
Player Action:
300x250, user-initiated banner is served within mobile browsers. On click, this unit expands to full screen within a device's native video player and offers the opportunity to deliver long-form content.
Benefits:
Contextual showcase outside of advertising
Use video of any length
Ideal for entertainment, fashion and female
targetsBranded overlay can include key messaging,
call-to-action in every frame and sharing
functionalityPlacements can include companion banners
for high impact page takeover
Player Action:
Video is either featured within site player and
combined with editorial context or is
promoted throughout site with thumbnail that
links to site content page where video plays
with sound on. Video is the focus of the page.
Benefits:
Full screen expansion ideal for capturing viewer attention and delivering brand impact
Click-to-Play units deliver engaged viewers who choose to watch your video
Custom 728x90 banner can include key brand messaging, call-to-action and sharing functionality
Add a short "teaser" that plays when the page loads to entice viewers to click on the video
Player Action:
Video served with a large "Play" button over center of video. Unit expands to full screen when user clicks on video.
Benefits:
Lean back experience - full view through
Full-screen video and text ads
Interactive features
Video asset can be 0:15 or 0:30 seconds
Player Action:
Ads play on Connected TV devices or in Connected TV applications
Experience can be equated to a pre-roll ad - interrupts the user before content they have chosen to view.
Benefits:
Combines existing pre-roll with rich engaging media via a full screen experience
Support for multiple social sharing widgets including Facebook, Twitter and Call-to-action
Support for overlays both above and below video in full screen mode
Complete customization of background full screen image
Player Action:
Video served with an animated persistent expandable icon in lower right corner. Unit expands to immersive full screen experience when user clicks on icon.
Pre-Roll with companion banner
- Solutions
- PlayTime Video Advertising
- OneLoad Video Distribution
- Research
- Company