Given that we are tracking hundreds of millions of video streams, we would hate for all of that data to go to waste. That's why we're providing TubeMogul Industry Analysis based on macro-level trends we are seeing in the data. Check back frequently to view our growing list of reports. http://www.tubemogul.com/ Tue, 20 Dec 2011 05:00:00 +0000 TubeMogul http://www.tubemogul.com/research http://www.tubemogul.com/static/img/logo.gif 200 82 The sweet spot is toward the end of the workday, start of TV primetime TubeMogul Tue, 20 Dec 2011 05:00:00 +0000 http://www.tubemogul.com/research/report/43 According to brand survey data from four top in-stream campaigns from Fortune 500 brands, marketers are seeing an average lift of 4.3% in brand awareness and 11.6% in purchase intent. TubeMogul Wed, 26 Oct 2011 04:00:00 +0000 http://www.tubemogul.com/research/report/42 Why buy from a DSP? Two out of three pre-roll ads available for real-time media buying are on sites that monetize on multiple exchanges or platforms, where CPMs differ by an average of $6.10 to reach identical sites. TubeMogul Thu, 01 Sep 2011 04:00:00 +0000 http://www.tubemogul.com/research/report/41 Quarterly Research Report, Q4 2010 TubeMogul Fri, 18 Feb 2011 05:00:00 +0000 http://www.tubemogul.com/research/report/38 Quarterly Joint Research Report, Q3 2010; Special Feature: Video Engagement by Day and Time TubeMogul Wed, 22 Dec 2010 05:00:00 +0000 http://www.tubemogul.com/research/report/37 On average, 86.9% of unique visitors to a site's homepage will never watch a pre-roll video ad. TubeMogul Wed, 27 Oct 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/36 "View" testing for online video sites, two years later TubeMogul Wed, 29 Sep 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/35 Quarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives TubeMogul Mon, 13 Sep 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/34 Ever wonder what Facebook video advertising units are available and work best (or why you should care)? Here's our data-driven guide. TubeMogul Tue, 15 Jun 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/33 Online Video Advertisers Making Custom Creative for the Web Have Higher Purchase Intent, Fewer Lost Viewers Than Advertisers Running Repurposed TV Spots; 60-90 Second Videos Are Most Effective Ensuring Completion TubeMogul Tue, 08 Jun 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/32 Quarterly Joint Research Report, Q1 2010 TubeMogul Thu, 06 May 2010 04:00:00 +0000 http://www.tubemogul.com/research/report/30 Quantifying YouTube's increasingly rosy content and advertising mix. TubeMogul Sun, 31 Jan 2010 05:00:00 +0000 http://www.tubemogul.com/research/report/31 And audiences are unforgiving: when encountering slow load times, 81.19% of viewers choose to click away instead of waiting for a video to rebuffer. TubeMogul Fri, 11 Dec 2009 05:00:00 +0000 http://www.tubemogul.com/research/report/99 On average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg. TubeMogul Thu, 16 Jul 2009 04:00:00 +0000 http://www.tubemogul.com/research/report/21 Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. TubeMogul Mon, 01 Dec 2008 05:00:00 +0000 http://www.tubemogul.com/research/report/18 The majority of content creators we polled are monetizing their content, albeit infrequently and in varying ad formats. TubeMogul Thu, 07 Aug 2008 04:00:00 +0000 http://www.tubemogul.com/research/report/17 YouTube dominates, with fierce competition among the rest. TubeMogul Thu, 17 Jul 2008 04:00:00 +0000 http://www.tubemogul.com/research/report/16 On average, video viewership peaks early in a video's life-cycle. TubeMogul Thu, 19 Jun 2008 04:00:00 +0000 http://www.tubemogul.com/research/report/7 "View" testing for various online video sites TubeMogul Mon, 19 May 2008 04:00:00 +0000 http://www.tubemogul.com/research/report/6 <i>Online video views are driving donations to presidential candidates.</i> TubeMogul Tue, 11 Mar 2008 21:00:00 +0000 http://www.tubemogul.com/research/report/5 In the words of our users TubeMogul Fri, 16 Nov 2007 09:00:00 +0000 http://www.tubemogul.com/research/report/4 "View" testing for various online video sites TubeMogul Wed, 27 Jun 2007 10:00:00 +0000 http://www.tubemogul.com/research/report/1