TubeMogul Digital Video Research

Our InPlay Video Analytics service tracks billions of streams each month that we use to produce ongoing research on the online video advertising industry. TubeMogul Industry Analysis is based on macro-level trends we observe in the data. Check back frequently to view our growing list of reports or subscribe to our Analyst List to receive an email when we publish a new report.

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Driving clicks, "Likes" with Video Ads?

The sweet spot is toward the end of the workday, start of TV primetime
Dec 20, 2011

Download as a PDF Key Findings - The ideal time for driving clicks is towards the end of the work day and into early TV primetime. Click-through-rates are slightly higher for 0:30 second ads durin...

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Does Real-Time Buying of Video Advertising Deliver Brand Lift (or Is It All Direct-Response Hot-Air)?

According to brand survey data from four top in-stream campaigns from Fortune 500 brands, marketers are seeing an averag ...
Oct 26, 2011

Introduction Recently, a top journalist confided that he primarily thinks of real-time bidding “as a way to do direct-response campaigns in display.” This is an often-heard refrain, despite man...

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Same Top Sites; Very Different Prices

Why buy from a DSP? Two out of three pre-roll ads available for real-time media buying are on sites that monetize on mul ...
Sep 1, 2011

Introduction In display, it is commonplace for publishers to plug into more than one automated monetization channel to liquidate unsold inventory. How prevalent is this in video, and what does i...

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Brightcove & TubeMogul: Online Video and the Media Industry (Q4)

Quarterly Research Report, Q4 2010
Feb 18, 2011

Methodology: The data used for the analysis included in this report was taken from an anonymous, cross-section sample of Brightcove customers representing media industry segments and brands. Whil...

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Brightcove & TubeMogul: Online Video & The Media Industry (Q3)

Quarterly Joint Research Report, Q3 2010; Special Feature: Video Engagement by Day and Time
Dec 22, 2010

Methodology: The data used for the analysis included in this report was taken from an anonymous, aggregated cross-section sample of Brightcove customers representing media industry verticals. While...

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Pre-roll Ads Miss A Broad Swath of Site Visitors

On average, 86.9% of unique visitors to a site's homepage will never watch a pre-roll video ad.
Oct 27, 2010

We set out with a simple question: what percent of unique visitors to a media company's homepage will end up watching a pre-roll video ad? Many people visit a broadcaster's site for reasons other than...

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What Counts as a View? (Updated)

"View" testing for online video sites, two years later
Sep 29, 2010

I. Research Abstract This report discusses the findings of an experiment designed to test which actions trigger a "view" on eight popular video sharing websites. II. Methodology F...

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Brightcove & TubeMogul: Online Video & The Media Industry

Quarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives
Sep 13, 2010

Methodology: The data used for the analysis included in this report was taken from a crosssection sample of Brightcove customers representing media industry verticals. While the sample aggregat...

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Promising Numbers From Facebook Video Advertising; Tradeoffs by Ad Type

Ever wonder what Facebook video advertising units are available and work best (or why you should care)? Here's our data- ...
Jun 15, 2010

Our latest research was released today by our CEO at OMMA Video in New York. Special thanks to Robert Davis, who provided reactions from the agency side (Ogilvy) and Michael Parker (Symantec) from ...

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Dynamic Logic & TubeMogul: Which Works Better in Online Video Advertising: Repurposed TV Spots or Custom Creative?

Online Video Advertisers Making Custom Creative for the Web Have Higher Purchase Intent, Fewer Lost Viewers Than Adverti ...
Jun 8, 2010

Download the full report Introduction For our latest research, we joined forces to combine Dynamic Logic to answer a longstanding question we hear from brands and marketing agencies: "should I r...

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Brightcove & TubeMogul: Online Video & The Media Industry

Quarterly Joint Research Report, Q1 2010
May 6, 2010

Download a PDF version of this report Background Brightcove is an on-demand software platform that media companies and marketers use to publish and distribute video on the Web, mobile devices, an...

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YouTube's Top 100 By Type

Quantifying YouTube's increasingly rosy content and advertising mix.
Jan 31, 2010

Ever wonder what types of videos are consistently the most popular on YouTube (and what percent are carrying ads)? Methodology We tracked YouTube's top 100 daily most-viewed videos by content type...

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Online Video Delivery Still Nowhere Near TV-Quality

And audiences are unforgiving: when encountering slow load times, 81.19% of viewers choose to click away instead of wait ...
Dec 11, 2009

It's happened to everyone: while watching a video (i.e. on  YouTube), halfway through there is an annoying delay in the video loading (or "rebuffer"). How commonplace is this? We turned to o...

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Surprise: Twitter Refers the LEAST Fickle Video Viewers

On average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook ...
Jul 16, 2009

Social networking and bookmarking sites are obviously an important part of any video campaign, whether you are a music label or an advertiser. Given that audiences vary widely by site, we thought a ca...

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How Much of a Typical Video Online Is Actually Watched?

Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seco ...
Dec 1, 2008

In a previous study, we documented the fact that YouTube and most other video sites count a "view" regardless of how much of a video is actually watched. Given that fact, we often wondered: how much a...

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Are Producers Of Online Video Making Money?

The majority of content creators we polled are monetizing their content, albeit infrequently and in varying ad formats.
Aug 7, 2008

Recently, a journalist asked us what percentage of our users are actively monetizing their videos. Since we sell viewership analytics (rather than an advertising platform), we had no data to turn to. ...

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Which Video Sites Deliver the Most Views?

YouTube dominates, with fierce competition among the rest.
Jul 17, 2008

YouTube's market share is large, but less clear is whether a typical video uploaded to YouTube gets more views than videos uploaded elsewhere. Curious, we turned to the data, which is unequivocal: on ...

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Online Video's Short Shelf Life

On average, video viewership peaks early in a video's life-cycle.
Jun 19, 2008

We set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? Since TubeMogul tracks millions of vi...

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What Counts as a View? (Updated)

"View" testing for various online video sites
May 19, 2008

This study was initially released last June to great reception from both media and content creators. Here, we update the study using the same methodology (and a few sites added) to reflect current con...

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Stumping for Video Views (and Votes)

Online video views are driving donations to presidential candidates.
Mar 11, 2008

TubeMogul's direct access to data from the major video sharing sites gives us a unique vantage point in watching the digital side of the presidential election. Political junkies that we are, we thou...

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Characteristics of Video Sharing Sites Supported by TubeMogul

In the words of our users
Nov 16, 2007

We've learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a "Zagat's" like...

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What Counts as a View?

"View" testing for various online video sites
Jun 27, 2007

I. Research Abstract This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on eight online video websites. The impetus for this resea...

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Interview/
Data Request

For more information, contact:

David Burch, Director of Communications

david@tubemogul.com

510-653-0501