Which Video Sites Deliver the Most Views?
YouTube dominates, with fierce competition among the rest.
| Site | Average Cumulative Views - 90 Days |
| YouTube | 3092.2 |
| Yahoo! | 699.9 |
| Veoh | 662.8 |
| MetaCafe | 518.2 |
| MySpace | 343.7 |
| DailyMotion | 219.9 |
| Revver | 188.9 |
| Crackle | 142.3 |
| StupidVideos | 126.1 |
| Category | Average Cumulative Views - 90 Days |
| Autos | 1501.8 |
| Entertainment | 1293.1 |
| Comedy | 1267.2 |
| Arts & Animation | 1106.3 |
| Animals & Pets | 1075.1 |
| Science & Technology | 794.6 |
| Sports | 745.1 |
| How-To | 432.4 |
| Video Games | 418.8 |
| Family & Kids | 328.1 |
| News & Blogs | 302.8 |
| Vlogs | 259.1 |
| Travel | 157.3 |
| Commercials | 124 |
Category
YouTube
Veoh
Yahoo!
StupidVideos
MetaCafe
MySpace
Crackle
DailyMotion
Revver
Arts & Animation
5537.1
3271.8
1162
164.8
171.5
482.3
306
191.2
87.3
Autos
6567.9
1549.3
536.3
1.6
487.5
76.1
135.1
455
286.3
Comedy
5821.9
1410.1
1618.3
428.4
591.7
411.8
274.6
499.7
417.7
Entertainment
6194.6
1314.1
932.3
73.2
864.2
753.71
212.7
394.2
219.5
How-To
1994.8
47
391.2
32
630.8
325.1
104.8
100.1
185
Music
2180.3
606.5
664.9
85
259.4
541.9
193
214.8
123.7
News & Blogs
915.2
358
373.8
10.4
356.7
51.7
40
78.4
88.4
Science & Technology
3060.8
547.3
1305.3
0.3
318.1
435.4
36.3
93.6
350.2
Sports
2977.7
102.7
659.3
537.6
812.6
223.9
303
342
221.2
Travel
547.2
15.1
249.4
0.5
275
36.7
28.2
41.2
64.6
Video Games
1700.9
37.9
328.2
1.2
768.2
126.3
120.4
207
199.2
Vlogs
837.2
29.9
375.4
32.1
324.8
91.5
68.9
150.3
115.2
Conclusions
YouTube's dominance is clear enough from the data, but equally interesting is the fierce competition on the periphery, with Veoh, Yahoo! and MetaCafe all vying for top spots. Out of 15 video categories, Yahoo! came in second place six times, followed by MetaCafe (five) and Veoh (four). MetaCafe's performance is particularly impressive, given that they have a stricter definition of what counts as a "view," only counting one per IP address (see our other research report here).
Broken down by video category, some results are surprising. MySpace, for instance, only ranks fourth in the music category, behind YouTube, Yahoo! and Veoh, respectively. "Autos" received the greatest average views per video out of all categories in the sample, making car-related content perhaps the most neglected category out there. "News" having such a low average seems mostly to be caused by a glut in news content: 13.4% of all videos in the sample are categorized as news, making it the third most commonly-occurring category.
While YouTube dominates the averages, sites other than YouTube still control a great deal of the audience out there. Adding up the site averages, a video producer could almost double their audience by also distributing to the additional sites listed.
Works Cited:
- TubeMogul's proprietary data and our partners.
