Insights

We are passionate about bringing brand advertisers the most detailed insights and product innovations to help drive consumer impact. Our view into thousands of leading video advertising campaigns puts us in a unique position to understand what makes them most effective and share these insights with the marketplace. Here is a closer look into what is top of mind today.

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Don't Buy the Negative Hype About Video Ad Exchanges

Sep 30, 2011

Over half of the top 100 publishers in comScore Video Metrix are available for real-time media buying, representing over 29% of biddable pre-roll volume.

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How Private Exchanges Benefit Video Publishers

Jul 7, 2011

TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory

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Truth in Video Advertising

Jun 24, 2011

PlaySafe, our proprietary ad verication technology designed to block fake pre-roll, reveals the continued need for more transparency in video advertising and stronger IAB involvement.

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Video Advertising (Still) Needs a Cost Per View Framework

Jun 13, 2011

The IAB Digital Video Committee shelved our joint proposal with Google to create a standardized “cost per view,” but with your continued support we will succeed anyway.

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Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View'

Mar 1, 2011

Video That People Choose to Watch Should Be Treated Differently Than Those Forced on Them

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Interview/
Data Request

For more information, contact:

David Burch, Director of Communications

david@tubemogul.com

510-653-0501