Insights

We are passionate about bringing brand advertisers the most detailed insights and product innovations to help drive consumer impact. Our view into thousands of leading video advertising campaigns puts us in a unique position to understand what makes them most effective and share these insights with the marketplace. Here is a closer look into what is top of mind today.

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Benefits of RTB for brands

May 2, 2013

Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting p...

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Persuasion Is Not Measured By Clicks

Apr 9, 2013

When it comes to persuading the undecided, there is good reason television advertising dominates. Few other mediums can capture the emotion and story-telling ability of live video.

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Audience Extension Gives Top Publishers a Much-Needed Lifeline

Mar 27, 2013

The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet of content streamed onl...

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Why Marketers Should Erect A Wall Between Audience Data and Audience Buying

Feb 8, 2013

Working with a variety of data companies taught us that our incentives are not always aligned, a fact that advertisers might be interested in.

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New Confidence Will Drive Spending in 2013

Jan 16, 2013

We're looking forward to a positive and potentially industry-shaping year for digital video advertising.

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Will 2013 See Video Ads Overtake TV In Brand Effectiveness?

Dec 10, 2012

Social and interactive video could mean great uplift for brand messaging.

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U.S. Election: How Video Galvanised Lethargic TV Viewers

Nov 29, 2012

What are the top things we can learn from last month’s presidential election that saw Barack Obama win four more years?

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US presidential election 2012: targeted online video ads redefine tactics

Nov 1, 2012

Barack Obama and Mitt Romney’s ad campaigns show how crucial marketing has become to getting your message across

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If 2008 Was the “YouTube Election,” What’s This?

Oct 31, 2012

The answer might surprise you

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RTB = real time branding

Sep 26, 2012

Real-Time Bidding is a natural fit for video brand advertising, writes John Hughes, president of products, TubeMogul

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Transparency Needn't Be A Novel Concept In Video Advertising

Aug 15, 2012

It’s happened to almost everyone. You go to a blog -- say, to find a trick in Excel -- then suddenly, you hear loud audio. You desperately scan the page to mute whatever is making the noise, scrolli...

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Realizing The RTB Video Opportunity For Brand Marketers

Jul 18, 2012

This report examines the current state of RTB-enabled video, outlines barriers, both real and misperceived, that should be overcome to increase continued growth and adoption in this space, and makes r...

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Don't Buy the Negative Hype About Video Ad Exchanges

Sep 30, 2011

Over half of the top 100 publishers in comScore Video Metrix are available for real-time media buying, representing over 29% of biddable pre-roll volume.

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How Private Exchanges Benefit Video Publishers

Jul 7, 2011

TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory

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Truth in Video Advertising

Jun 24, 2011

PlaySafe, our proprietary ad verication technology designed to block fake pre-roll, reveals the continued need for more transparency in video advertising and stronger IAB involvement.

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Video Advertising (Still) Needs a Cost Per View Framework

Jun 13, 2011

The IAB Digital Video Committee shelved our joint proposal with Google to create a standardized “cost per view,” but with your continued support we will succeed anyway.

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Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View'

Mar 1, 2011

Video That People Choose to Watch Should Be Treated Differently Than Those Forced on Them

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Interview/
Data Request

For more information, contact:

David Burch, Director of Communications

david@tubemogul.com

510-653-0501