| TubeMogul Industry Analysis |
TubeMogul Industry AnalysisGiven our large user base of video publishers, we're collecting a large amount of data, and we'd hate for all of it to go to waste. That's why we're providing TubeMogul Industry Analysis based on the videos distributed through the TubeMogul service. Check back frequently to view our growing list of monthly reports, or subscribe and receive a monthly email with the latest reports. Recent Reports Stumping for Video Views (and Votes)
Online video views are driving donations to presidential candidates.
Tuesday, March 11th, 2008
TubeMogul's direct access to data from the major video sharing sites gives us a unique vantage point in watching the digital side of the presidential election. Political junkies that we are, we thought it might be interesting to compare the campaigns' online video views and donations. A trend emerged:
Spikes in online video views and comments tend to both precede and follow spikes in campaign contributions.
Of course, correlatio...
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Characteristics of Video Sharing Sites Supported by TubeMogul
In the words of our users
Friday, November 16th, 2007
We've learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a "Zagat's" like format, and added what you told us about different monetization opportunities.
Since this is based on your feedback, this is a living document that we will update based on your comments. Please share your thoughts, and check back ...
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Web Video Marketing 101
Best Practices
Tuesday, October 23rd, 2007
Why should Video Marketing be included in your marketing mix?
Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way...
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Lift in Viewership from Increasing Distribution
Load & Track - TubeMogul's Universal Upload and Tracking Tool
Tuesday, July 24th, 2007
Background - creation of Load & Track
Load & Track was created to further achieve TubeMogul's mission of empowering video publishers. The service complements our analytics tool by providing video publishers an easy method for deploying video to multiple sites in one fell swoop. This study was undertaken to determine the estimated lift in viewership that video publishers might expect from using Load & Track.
C...
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What Counts as a View?
"View" testing for various online video sites
Wednesday, June 27th, 2007
I. Research Abstract
This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on eight online video websites. The impetus for this research was to identify the differences in view counting among popular video sites - particularly as the online video industry has not yet adopted a standard definition for a view. The implications are relevant for video advertisers, content pu...
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