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Case Study: More Drawn in by Pacific Islands Tourism

With PlayTime, first time’s a charm - second time is even better




Overview

A Pacific Islands tourism board recently launched its second campaign targeted at women through PlayTime this year. The mission was to attract visitors to the picturesque beaches and reefs, award-winning resorts and spas, and romantic getaways of the Pacific Islands. After an initial successful ad deployment earlier in the year (272,951 views in the span of just four days), the company’s agency contracted with TubeMogul once again.



Results

With the world’s largest proprietary video viewership database and in-depth analysis of the first campaign, TubeMogul was able to further optimize ad unit placements the second time around. In just the first couple weeks, the second campaign outpaced the first in several key measures:


  • 38.81% increase in viewership
  • Video completion rates 2-5% higher than the first round
  • 25% increase in average play time per view



PlayTime’s features allowed the company’s agency to review campaign analytics by every dimension, including video, site and ad. Using this knowledge, they were able to determine which ad or placement saw the best response, and alter future campaigns to fit.




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