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Case Study: "All About Steve" movie trailer campaign

PlayTime delivers an engaged audience and an 11% jump on IMDB's MOVIEMeter




Overview

Since PlayTime can deliver viewers for longer-form advertising, it is often a popular platform among movie studios promoting the latest trailers. For instance, 20th-Century Fox turned to PlayTime to promote its comedy movie "All About Steve," starring Sandra Bullock, Thomas Haden Church and Bradly Cooper.



Creative

A movie trailer and "behind-the-scenes" featurette



Results

In a matter of days, TubeMogul boosted the movie's IMDB rating 11% and garnered hundreds of thousands of user-initiated views for the featurette and trailer.

Additionally, viewers of the paid placements actually watched the video longer than viewers that found and watched the video organically (i.e. on YouTube).








Creative Commons License