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Case Study: Symantec's Video Cattle Drive

Can a B2B video ad get > one million views? Yes: with PlayTime's help, Symantec driving views, inquiries




With our help in embedding their YouTube video into ad units targeted at a per-stream level, Symantec achieved:

  • Surge in owned media: Increase of 666% in video views on Symantec's site corresponding to the paid media segment.
  • 1,057,477 views in the campaign's first week, including over 500k YouTube views. It outpaced even Microsoft's Family Guy campaign, receiving 38.7% more views than Microsoft did in its first week.
  • A 2.79% click-through rate to download the Symantec white paper
  • Viewers that watched 3-10% longer than a benchmark of 10 top tech campaigns we are tracking (below).




With PlayTime, longer viewing times are guaranteed. PlayTime's Mass Audience Segmentation Technology (MAST), which constantly collects and analyzes detailed viewer preference and engagement data on billions of monthly video streams, powers every campaign -- including yours.


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