Research
Case Studies
TubeMogul Video Advertising Case Studies
TubeMogul PlayTime has run hundreds of leading video advertising campaigns to date, spanning over 36 million monthly unique viewers in the U.S. according to comScore Actual Reach. PlayTime averages 56.4 seconds of viewing-time per ad – 46% longer than a typical 30-second TV spot at about one-third the price. Here is a closer look at several top campaigns.
Allstate Puts (Brand) Safety First with New Web Series
Instead of dealing with the hassles often associated with buying from an ad network and other sources manually, Allstate leverages TubeMogul’s brand-focused demand side platform to reach teens with the pilot episode of “The Lines,” gaining a steady viewership for subsequent episodes...
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Targeting Red States to Reduce Red Ink
When the Federal government debt crisis gained more publicity, the Employment Policies Institute (EPI), a non-profit research organization dedicated to studying public policy issues surrounding employment growth, launched their Defeat The Debt campaign. The campaign focused on publicizing the size a ...
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Essure Ensures Both Genders are Listening
Essure recently launched a campaign promoting its nonsurgical permanent birth control solution for women. The campaign was designed to drive viewers to Essure's YouTube channel, where they could view additional videos and learn more about the procedure.
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Toyota drives brand metrics past rivals
Toyota recently launched its “Ideas for Good” campaign, created by Saatchi & Saatchi in Los Angeles. The campaign is designed to drive viewers to a new microsite, Toyota.com/IdeasforGood, where anyone can submit ideas for leveraging Toyota’s technology to make a difference in the world. From ...
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Vodafone Dials into Italian Audiences
Vodafone Italia, a regional subsidiary of the communications giant, wanted to engage Italian audiences with a comedic video starring local celebrities. Leveraging PlayTime’s massive global reach spanning over 50,000 sites, TubeMogul delivered strong campaign performance by running ads on highly ta ...
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Range Rover "Evoques" Actions
Land Rover, the famous manufacturer of luxury sport utility vehicles, recently ran a multi-country video advertising campaign in order to build awareness and drive customer interest in the automaker’s latest line of SUVs: the Range Rover Evoque. Mindshare, the automaker’s agency, comments “Lan ...
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Social Media Provides More Effective Spend
A large video game developer and distributor launched a campaign to promote its upcoming game. The trailer for this latest addition to the series was already being promoted on YouTube. TubeMogul was contracted to drive views from a key target audience and increase video engagement, directing traffic ...
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Columbia Sportswear Spreads Its Heat
Recently, outdoors apparel and gear company Columbia Sportswear launched a series of videos showcasing its latest breakthrough - the Omni-Heat product line. The Omni-Heat technology helps maintain warmth and prevent heat loss, keeping wearers comfortable in any and every encounter with the cold. Col ...
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Grill & Sports Bar - Same Game, Different Place
A popular grill and sports bar franchise launched its “Tablegating” test campaign with TubeMogul in an effort to attract more sports fan to its restaurants. The goal of the campaign was to use a combination of placement types to gauge performance of different ad formats.
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Symantec's video cattle drive (as presented at OMMA Video 2010)
1,057,477 views in the campaign's first week, including over 500k YouTube views. It outpaced even Microsoft's Family Guy campaign, receiving 38.7% more views than Microsoft did in its first week.
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Kmart's Creative Driven by Real-Time Insight
As part of its rebranding and launch of "Kmart Design," Kmart assembled a team of 250 design specialists from the world's top retailers, design and fashion schools such as Ralph Lauren, Kenneth Cole and Pottery Barn. To get the word out, the company produced a series of video interviews with key sty ...
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Direct Buy Ad Serving, Optimized
A world renowned sports apparel launched a campaign corresponding with the 2010 World Cup advertising its athletic line. While all the media was bought direct from publishers, the brand still needed the analytics to fully optimize campaign performance. For that, the company turned to TubeMogul for a ...
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Economy Automaker Shows Advertisers a New Way to Roll
An economy automaker launched a two-part campaign with TubeMogul in an effort to showcase its latest compact car. True to its name, the campaign placed a heavier emphasis on advertising through social media outlets. The campaign was particularly successful as a result of heavier focus on the social ...
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PlayTime delivers an engaged audience and an 11% jump on IMDB's MOVIEMeter
Since PlayTime can deliver viewers for longer-form advertising, it is often a popular platform among movie studios promoting the latest trailers. For instance, 20th-Century Fox recently turned to PlayTime to promote "All About Steve," starring Sandra Bullock. In a matter of days, TubeMogul boosted t ...
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TRESemme's Fashion Week Blitz
Coinciding with Mercedes-Benz Fashion Week, TRESemme released a series of videos from New York. The goal was to bring the styles from the runway to everyone, incorporating TRESemme products. In order to succeed, TRESemme needed to gain the attention of their target group - women looking for professi ...
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More Drawn in by Pacific Islands Tourism
A Pacific Islands tourism board recently launched its second campaign targeted at women through PlayTime this year. The mission was to attract visitors to the picturesque beaches and reefs, award-winning resorts and spas, and romantic getaways of the Pacific Islands. After an initial successful ad d ...
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Pet Food Maker Locates Engaged Mobile Users
A large manufacturer of pet food launched a mobile component for its weight loss system using PlayTime Media. The pet food maker wanted to advertise the ease, convenience, and effectiveness of its program, which includes pre-measured portions and a simple feeding guide. The goal was to encourage pet ...
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