TubeMogul Industry Analysis 
Given that we are tracking hundreds of millions of video streams, we would hate for all of that data to go to waste. That's why we're providing TubeMogul Industry Analysis based on macro-level trends we are seeing in the data. Check back frequently to view our growing list of reports, or subscribe to our Analyst List to receive an email with the latest reports.
Want to know the very latest trends as they happen? Check out our blog or Twitter feed.
Quantifying Viewers Lost During Pre-Roll Ads
For many viewers, sitting through a pre-roll just isn't worth it.
Feb 2, 2010
We set out with a simple question: how often do video viewers click away from pre-roll video advertisements before a video's content starts playing? Since few publishers or ad networks publicly dis...
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Online Video Delivery Still Nowhere Near TV-Quality
And audiences are unforgiving: when encountering slow load times, 81.19% of viewers choose to click away instead of waiting for a video to rebuffer.
Dec 11, 2009
It's happened to everyone: while watching a video (i.e. on YouTube), halfway through there is an annoying delay in the video loading (or "rebuffer"). How commonplace is this? We turned to our I...
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Surprise: Twitter Refers the LEAST Fickle Video Viewers
On average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Jul 16, 2009
Social networking and bookmarking sites are obviously an important part of any video campaign, whether you are a music label or an advertiser. Given that audiences vary widely by site, we thought a ca...
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How do people discover videos online?
Blogs and direct navigation to video sites, mostly. Google is the top individual site referring video views; also: social networks refer more views than video search engines.
Feb 12, 2009
People discover videos online in a variety of ways, from embeds on blogs to video search engines. But which sources drive the most video views? Our recent acquisition of TubeMogul InPlay, which tracks...
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How Much of a Typical Video Online Is Actually Watched?
Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.
Dec 1, 2008
In a previous study, we documented the fact that YouTube and most other video sites count a "view" regardless of how much of a video is actually watched. Given that fact, we often wondered: how much a...
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Are Producers Of Online Video Making Money?
The majority of content creators we polled are monetizing their content, albeit infrequently and in varying ad formats.
Aug 7, 2008
Recently, a journalist asked us what percentage of our users are actively monetizing their videos. Since we sell viewership analytics (rather than an advertising platform), we had no data to turn to. ...
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Which Video Sites Deliver the Most Views?
YouTube dominates, with fierce competition among the rest.
Jul 17, 2008
YouTube's market share is large, but less clear is whether a typical video uploaded to YouTube gets more views than videos uploaded elsewhere. Curious, we turned to the data, which is unequivocal: on ...
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Online Video's Short Shelf Life
On average, video viewership peaks early in a video's life-cycle.
Jun 19, 2008
We set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? Since TubeMogul tracks millions of vi...
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What Counts as a View? (Updated)
"View" testing for various online video sites
May 19, 2008
This study was initially released last June to great reception from both media and content creators. Here, we update the study using the same methodology (and a few sites added) to reflect current con...
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Stumping for Video Views (and Votes)
Online video views are driving donations to presidential candidates.
Mar 11, 2008
TubeMogul's direct access to data from the major video sharing sites gives us a unique vantage point in watching the digital side of the presidential election. Political junkies that we are, we thou...
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Characteristics of Video Sharing Sites Supported by TubeMogul
In the words of our users
Nov 16, 2007
We've learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a "Zagat's" like...
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What Counts as a View?
"View" testing for various online video sites
Jun 27, 2007
I. Research Abstract
This report discusses the findings of an experiment designed to test which actions result in a "view" as measured on eight online video websites. The impetus for this resear...
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For more information, contact:
David Burch, Marketing Manager
david@tubemogul.com
510-653-0501