TubeMogul PTV

TubeMogul’s Programmatic TV solution brings the power of software to television advertising.

For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house, TVs.

Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency regardless of where a viewer is watching.

With PTV, brands and agencies can buy TV ads in a way that has never been possible before today. The key benefits of PTV include:

Access Top Linear and VOD Channels

Buy TV inventory across the leading network affiliates, cable and satellite companies through a centralized dashboard.

Demo and Strategic Targeting

Go beyond basic demo targeting and ratings and buy TV based on richer audience attributes.

Flexible Scatter Buying

Drive incremental reach beyond your upfront buying strategy with unprecedented control.

Verified Delivery Against Target Audiences

Unified reporting across entire programmatic TV buy, including delivery on networks and dayparts, from a single dashboard.

Programmatic TV will play a key role in targeting audiences across screens and provide more deeply integrated planning options. Contact us here to learn more.

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