BRANDSAFE

Multi-Layered Approach to Protect Brand Equity

For any video campaign running through the TubeMogul platform, brand safety is a top priority. BrandSafe is our multi-layered approach to protect brand equity and includes manual screening and categorizing of websites combined with industry-leading technology to assess page and placement level content.

1. SiteSafe

Every available site on the TubeMogul platform has been manually screened by actual people and categorized into a 3-Tier structure by site quality. Advertisers have complete control over which tier(s) they are comfortable running on and are able to select sites before, and even during, a campaign.

2. PageSafe

PageSafe examines the content of individual web pages and determines if they contain objectionable content. This technology is integrated into our real-time buying process, so we can block ads before they are served on pages with offensive content. Pages are categorized into safety tiers (G, PG-13, PG, R) and objectionable topics (alcohol, violence, etc.) and advertisers have full control over what types of pages their ads run on.

3. PlaySafe

With the newest release of BrandSafe 2.0, PlaySafe technology is now more advanced than ever before. The technology protects advertisers by preemptively blocking suspicious sites and malicious practices such as: fake pre-roll, Botnet infected websites and sites using masking or nested iFrame technology to stream pirated content. All of these measures and more are executed “pre-bid”, so that our clients’ brand equity and budgets are never compromised.

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