BRANDPOINT
Plan, Buy and Measure Digital GRPs
Not only is BrandPoint is the simplest way to plan, buy and measure digital GRPs, but advertisers can now buy inventory based on on-target CPMs and receive Nielsen-verified reporting in real-time. By mirroring broadcast buying practices – such as the ability to target by age, gender and desired GRPs – advertisers can execute digital video campaigns in a comparable way to television. Plus, with dynamic forecasting, you’ll see exactly how adjustments to your media plan impacts audience on-target rates and costs. BrandPoint is built on proprietary audience modeling technology that continually learns over time and includes integrated Nielsen-verified reporting which enables advertisers to compare the reach and frequency of their digital and TV campaigns with a common metric.,
What the industry is saying:
“The national cable marketplace has been very fluid over the past year and at times, certain demographics are harder to reach. BrandPoint is the perfect outlet for looking at online video to supplement those GRPs.”
- Rob Bochicchio, EVP, Chief Media Investment Officer, ID Media, an IPG media agency
Download Digital GRP BookFor a detailed view of the BrandPoint tool, click on the image below.
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