Targeting
In the 1950′s, ad legend Bill Bernbach said, “I warn you against believing that advertising is a science”. Decades later, in today’s digital world, there is most certainly a science behind reaching the right audience, and knowing which levers to pull can give any brand the upper hand. With 10+ targeting options ranging from data to devices, TubeMogul’s integrated targeting technology exposes those levers and offers brands complete control to help connect with audiences and realize more “power per dollar” on every campaign.
Demographic
Target with basic information like age, gender and HHI.
Behavioral
Use consumer web behaviors to influence video placement.
contextual
Reach consumers based on relevant site and/or app content.
topic
Take contextual targeting further with keywords and topics.
data
Use 1st and/or 3rd party data to reach the right audience.
Geographic
Location-based targeting by city, state, zip code and more.
Device
Segment your audience based on desktop, mobile or tablet.
GRP
Plan and buy based on digital GRPs – the same metric as TV.
Dayparting
Mirror television flighting with day and time parameters.
Operating System
Reach users that are using Windows and/or Mac.
Mobile Manufacturer
Target by manufacturers like Apple, Microsoft, Sony and more.
Related Content
TubeMogul is the video advertising platform that puts brands and agencies in control.
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