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Viewability Reporting

Always know if your video ads are being seen. Developed by TubeMogul and supported by over 20 industry partners, our Open Video View (OVV) code is an open-source technology for measuring video ad viewability. Video viewability reporting is available on any VPAID-compatible site and is agnostic across all networks, exchanges and marketplaces. The technology is able to detect and report on 11 metrics including viewable impressions, viewability rate, viewable completions and player size.



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Viewability


Site-Level Reporting With Player Size Detection

•  Works on any VPAID unit
•  Not specific to any one exchange, network or marketplace
•  Requires no change to a publisher’s website
•  Detects pre-roll running in small in-banner space



To learn more about the Open Video Viewability (OVV) initiative and to see a live demo of the technology in action, click here.

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TubeMogul is the video advertising platform that puts brands and agencies in control.
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