VIDEO ANALYTICS

Fully transparent, site-by-site video analytics allow brands to measure the effectiveness of their advertisements. Detailed information on how viewers are consuming videos includes real-time tracking and analysis for metrics such as viewed minutes, completion rates, playtime per view, social shares, geo tracking down to the city level and more.

Unified Analytics

With multiple sets of metrics being manually gathered, combined and analyzed, it is difficult – and time consuming – to understand overall campaign performance for reach, frequency and performance across multiple publishers.

TubeMogul’s software helps to eliminate analytics workflow inefficiencies. TubeMogul offers a unified view of performance across campaigns by delivering comprehensive and granular site, audience and video level analytics in real-time across all inventory sources. Some benefits of our performance analysis software include:

•   A unified view of video performance and audience demographics at the site, placement and ad unit level

•   De-duplicated audience and audience segments across your entire buy

•   Verification that you’re reaching your target audience at the desired frequency

•   Gain actionable insights by comparing performance of vendors and publishers across your campaign in real-time

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