CAMPAIGN MEASUREMENT

When executing video ad buys, advertisers often use a mix of direct deals, ad networks and DSPs to manage their campaigns. This means that that multiple sets of metrics must be manually gathered, combined and analyzed. Not only is it difficult to understand campaign performance from siloed vendors, but there is little insight into overall reach, frequency and performance across multiple publishers.

TubeMogul’s platform eliminates many of these workflow inefficiencies with a unified view of performance across campaigns. Comprehensive and granular site, audience and video level analytics are delivered in real-time across all inventory sources accessed via the TubeMogul platform.

Audience Measurement
Audience Measurement
By understanding the demographic composition of audiences, we help brands measure people, not just impressions. Explore the audience analytics dashboard.
Brand Metrics
Brand Metrics
Understand the true impact of a campaign with integrated survey-based measurement. We also support all major 3rd party brand study providers. See how you can easily measure brand lift.
Video Analytics
Video Analytics
Information on how viewers are consuming videos includes real-time, second-by-second tracking and analysis for most video metrics. Find out how your videos perform.
Viewability
Viewability
Built into the TubeMogul platform, our viewability technology tracks if an ad is in view, how long it is in view, active browser windows and more. Learn how Viewability works.


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TubeMogul is the video advertising platform that puts brands and agencies in control.
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