CAMPAIGN MEASUREMENTWhen executing video ad buys, advertisers often use a mix of direct deals, ad networks and DSPs to manage their campaigns. This means that that multiple sets of metrics must be manually gathered, combined and analyzed. Not only is it difficult to understand campaign performance from siloed vendors, but there is little insight into overall reach, frequency and performance across multiple publishers. TubeMogul’s platform eliminates many of these workflow inefficiencies with a unified view of performance across campaigns. Comprehensive and granular site, audience and video level analytics are delivered in real-time across all inventory sources accessed via the TubeMogul platform.
By understanding the demographic composition of audiences, we help brands measure people, not just impressions. Explore the audience analytics dashboard.
Understand the true impact of a campaign with integrated survey-based measurement. We also support all major 3rd party brand study providers. See how you can easily measure brand lift.
Information on how viewers are consuming videos includes real-time, second-by-second tracking and analysis for most video metrics. Find out how your videos perform.
Built into the TubeMogul platform, our viewability technology tracks if an ad is in view, how long it is in view, active browser windows and more. Learn how Viewability works.
TubeMogul’s Viewability Reporting Propels Transparency
TubeMogul launched a comprehensive viewability-reporting feature today, providing brands with actionable… Read More
OpenVV Gains Momentum
OpenVV, the open-source viewability solution for in-stream video advertising, quadrupled… Read More
Will the Independent Data Company Please Stand Up?
This past Friday, AdAge published an editorial by TubeMogul's CEO Brett… Read More
TubeMogul is the video advertising platform that puts brands and agencies in control.Request More Info