DECISIONING

Choosing the best impression each time for our clients is possible through the power of software. Each second, the TubeMogul platform evaluates over 200,000 ad impressions, determines which ones would be desirable for our clients, and bids accordingly. For each impression, our software analyzes the following inputs to determine how to bid:

• Audience profile (information about the viewer)
• Website or App
• Geographic location
• Time of day (daypart)
• Device, browser, OS, manufacturer
• Supply source
• Topics on webpage
• Quality ratings of webpage (PG, R, G)
• Brand safety category of webpage (Alcohol, politics, etc.)
• Language

Automated Bidding & Machine Learning

Each input affects the potential value of an impression to the brands running campaigns on our platform. The software uses these inputs to determine a value for each impression and then bids up to that value to win the auction.

In addition to the decisions made on each impression, the software continually evaluates what factors (site, audience profile, geography, etc.) are delivering the best performance and automatically makes adjustments to maximize overall campaign performance.

Real-Time Optimization Engine

Once a campaign starts, TubeMogul’s optimization technology kicks in, powered by years of video analytics insight. Utilizing real-time metrics like demographics, engagement, viewability, brand lift parameters and more, TubeMogul automatically shifts spending to sites and audience segments where the ad is having the biggest impact.

No matter the brand metric, TubeMogul has technology that can optimize to best-performing placements, ensuring you achieve every KPI from the most efficient plan possible.

Measure and Optimize to Brand Lift

Track lift in brand awareness, favorability and purchase intent generated by your video ads. BrandSights uses a control/exposed methodology to compare viewers and non-viewers of your ads. Insights are available in real time enabling mid-campaign optimization to drive brand lift higher.

Easily Track Conversions

For video campaigns designed to drive viewers to take an action on your brand site, TubeMogul simplifies the process of tracking conversions. Easily create customized conversion pixels to implement on your site, then track the viewers of your video campaign who click through and take the desired action.

Optimize On-Target Audience Percentages with BrandPoint

BrandPoint is built on proprietary audience modeling technology that continually learns over time. As more campaigns are run, our audience targeting accuracy across all demographics increases, while the cost per point (CPP) decreases.

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