CAMPAIGN EXECUTION
While technology can help eliminate many of the workflow inefficiencies around planning and buying within a traditional digital media buying process, the execution phase of the campaign is where brands can fully realize the benefits of programmatic advertising software.
With TubeMogul, the simplicity of setting up even the most complex of video ad campaigns is backed by our industry-leading technology that allows clients to unify not only inventory, but campaigns on a global scale. This means that the entire buying process – from targeting and decisioning to optimization and brand safety – is universally managed through the life of the campaign and can be adjusted at any time, from the placement level down to the site level, to drive the best possible performance.
MEDIA BUYING
With TubeMogul’s programmatic advertising software, clients have full control over their campaigns which allows for spending time doing what’s most important to push the brand forward. Find out how we streamline the process.
DECISIONING & OPTIMIZATION
Each second, the TubeMogul platform evaluates 200,000 ad impressions, determines which ones would be desirable for our clients, and uses 10+ variables to bid accordingly. Learn more about our advanced technology.
BRAND SAFETY
TubeMogul’s multi-layered approach to brand safety includes manual site screening and categorizing according to content quality as well as 3rd party safety technology. See how we help to protect brand equity.
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TubeMogul is the video advertising platform that puts brands and agencies in control.
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