News

There are a lot of companies angling to become the key player if and when the TV ad business embraces automated, or “programmatic,” buying and selling–something that has been slow to materialize. As CMO Today recently reported, the Web video ad buying technology firm TubeMogul is one of them. Now the company’s TV ambitions are coming into clearer view. TubeMogul, which went public earlier this year, is looking to position itself at the center of what the company sees as TV’s impending move to automation. TubeMogul on Thursday is planning to announce a new software product, TubeMogul PTV, designed to help marketers buy TV ads more like the Web. Read More