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Does Long- or Short-Form Video Perform Better?

Which length of in-stream content delivers the most brand lift for marketers? A U.S. Financial services firm came to TubeMogul with a very interesting question... you may be surprised by what we discovered.
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Research: The Cold War Continues? Media Bias, Online Video in Sochi

February 27, 2014 | How did citizens from the U.S. and Russia watch the 2014 Winter Olympics? What was the reaction to coverage of the games? The answers may surprise you.
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TubeMogul's Q4 Quarterly Research Reports

February 21, 2014 | TubeMogul examined countrywide trends in desktop and mobile inventory as well their associated costs across the fourth quarter of last year.
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Research Brief: Dating Sites Charge More for Ads Around Valentine’s Day

February 14, 2014 | Major online dating and relationship websites saw an increase in average video advertisement CPMs and available inventory during prime “dating season”.
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Research Brief: Can Video Completion Rates Predict the Winner of Super Bowl XLVIII?

January 31, 2014 | The NFL playoffs are not over yet, and the major networks are already calling them the most-watched ever; Fox Sports estimates that over three million unique viewers will tune in to stream the Super Bowl live online or on tablets, surpassing last year’s record-breaking total.
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Where do millennials turn for fashion tips?

January 31, 2014 | TubeMogul finds that millenials in Southeast Asia are less influenced by celebrities than their parents, preferring digital video to learn about the latest style trends.
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The State-of-Viewability White Paper

January 23, 2014 | Are Your Video Ads Being Seen? Find out with video Viewability reporting. In this white paper TubeMogul defines viewability, it's KPIs and discloses the first batch of global Ad Viewability data captured from within the TubeMogul Platform...
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Programmatic Direct Outperforms Public Inventory

January 17, 2014 | Direct video ad buys average higher completion rates and viewer interaction. BrandAccess, the latest addition to TubeMogul’s software suite, is a solution to help brands buy private inventory directly from broadcasters and top-tier publishers...
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