Research

December 1st, 2014 | To help marketers understand programmatic video dynamics, TubeMogul analyzed worldwide inventory data from October 2013 through September 2014 and examined the global trends and changes in inventory, cost, viewability rates and the average cost-per-minute by ad format.

November 20th, 2014 | TubeMogul quantifies the benefits of "Always-On" campaigns to answer a critical question: Are campaigns dead?

Back in May, in the interest of helping illuminate the state of video viewability across the entire digital media landscape, we announced that we were making our viewability reporting technology free for advertisers to audit their video buys across vendors. Today, the results are in.

September 10th, 2014 | Political campaigns rely largely on using effective and relevant advertising to persuade undecided voters. Here are five ways TubeMogul's software can help politicians spread their message.

September 5th, 2014 | To help marketers understand programmatic video dynamics, TubeMogul analyzed worldwide inventory data from October 2013 through June 2014 and examined the global trends and changes in inventory, cost, viewability rates and the average cost-per-minute by ad format.

June 26th, 2014 | In order to better understand who actually responds to brand surveys and which format works better for marketers, TubeMogul examined the tradeoffs between traditional display and newer in-stream brand survey formats.

May 5th, 2014 | To help marketers understand programmatic video dynamics, TubeMogul analyzed worldwide inventory data from October 2013 through March 2014 and examined the global trends and changes in inventory, cost, viewability rates and the average cost-per-minute by ad format.