EARN TUBEMOGUL CERTIFICATION
The TubeMogul Certification Program is formal accreditation offered to clients who demonstrate proficiency in programmatic media buying and advanced knowledge of the TubeMogul Demand Side Platform.
We’ve developed 17 courses to keep you on the cutting edge of a fast-moving industry. These courses ensure that your team acquires a holistic understanding of the programmatic industry along with the knowledge and skill-set to build, launch, optimize and measure your video branding campaigns to achieve optimal cost efficiencies, performance results and brand safety.
To register for TubeMogul training, fill out the form here or email our learning and development team directly.
To register for TubeMogul training, fill out the form here or email our learning and development team directly.
- Programs Offered by TubeMogul -
TubeMogul Certified – Gold✓ Business Module Completion |
TubeMogul Certified – Silver✓ Business Module Completion |
TubeMogul Certified – Bronze✓ Business Module Completion |
- Courses Offered by Learning Module -
BUSINESS MODULE
To receive certification for the the Business Module, you must complete at least 4 of the courses below. These courses are ideal for media sales managers. Business Certification offers a proficient understanding of the evolution of the digital ad industry, current trends, challenges and emerging solutions to tackle the obstacles brand marketers face today.
VIDEO AD INDUSTRY OVERVIEW
An introduction to the history of the digital video ecosystem with a focus on growth trends, the competitive landscape, TubeMogul’s positioning and market growth projections.
BUILDING YOUR PROGRAMMATIC BUSINESS
An introduction to programmatic buying and how it is changing the digital video landscape.
TUBEMOGUL OVERVIEW
An introduction to TubeMogul’s software solution built to simplify, unify and verify the media buying process.
TUBEMOGUL’S INVENTORY AND DATA PARTNERS
An introduction to how TubeMogul unifies inventory across open RTB marketplaces, premium publishers and private inventory.
BRAND SAFETY & VIEWABILITY
An introduction into using TubeMogul’s brand safety tools and technologies.
SOFTWARE MODULE
To receive certification for the Software Module, you must complete at least 5 of the courses below. These courses are ideal for media traders and planners that work within an ad operations team. Software Certification offer the required skills and knowledge to run campaigns effectively and efficiently through the TubeMogul platform.
CAMPAIGN PLANNING
UI WALKTHROUGH – THE BASICS
A demo of TubeMogul’s platform. Topics include: dashboard overview, campaign set up, placement set up, and utilizing campaign planning tools to estimate inventory projections.
AD FORMATS OVERVIEW
Learn how TubeMogul centralizes all digital video ad formats on its platform, enabling clients to reach audiences wherever they are watching online video.
AD FORMATS: CREATIVE BEST PRACTICES
Tips and tricks for creating compelling video creative executions.
ADVANCED AD FORMATS: MOBILE
In depth analysis of the current state of mobile including benefits and considerations of each mobile ad format type available in the TubeMogul platform.
PLANNING TOOLS
TubeMogul’s Platform is designed to offer media planners the best, most accurate forecasting tools to build effective video campaign proposals.
CAMPAIGN EXECUTION
UI WALKTHROUGH – ADVANCED
In-depth walkthrough of the TubeMogul platform with hands-on campaign, placement and ad building exercises.
AD TAGS & 3RD PARTY TRACKING PIXELS
Learn more about implementing ad tags and tracking pixels on our platform through our integration with leading video ad servers and data vendors.
TROUBLESHOOTING & OPTIMIZATION STRATEGIES
Develop strategies around TubeMogul’s real-time reporting and optimization which enables clients to generate the greatest impact for their campaigns with mid-flight refinements.
CAMPAIGN MEASUREMENT
ANALYTICS AND REPORTING
When executing video ad buys, advertisers often use a mix of direct deals, ad networks and DSPs to manage their campaigns. Not only is it difficult to manage campaign performance from siloed vendors, but there is little insight into overall reach, frequency and performance across multiple publishers.
BRANDSUITE MODULE
Certification for the BrandSuite Module ensures clients have a deep understanding of TubeMogul’s integrated suite of products which offer brands the most advanced solutions to plan, launch and manage video ad campaigns. Built as part of our platform technology stack, these products can be used independently or linked together to build comprehensive video campaigns.
BRANDACCESS
Automate direct buys through the TubeMogul platform and gain access to integrated planning, buying and reporting for your entire video buy. With BrandAccess, clients benefit from streamlined workflow, maximized on-target audience delivery, cross-buy frequency management, the ability to dynamically optimize across their entire video buys and receive centralized reporting across all video inventory sources.
BRANDPOINT
BrandPoint provides brands and agencies with a simple, seamless solution to plan, buy and measure digital video campaigns using GRPs or on-target CPMs – allowing advertisers to execute digital video campaigns in a comparable way to television.
BRANDSIGHTS
TubeMogul’s BrandSights enables clients to easily create, target and launch customized surveys to measure brand awareness, favorability, purchase intent and more. Real-time results generate actionable insights that give brand marketers a better understanding of their consumers in order to make smarter media decisions.
- Meet the Education Team -
“TubeMogul Certification is the most effective way to leverage TubeMogul’s
platform and achieve your programmatic branding goals.”
- Deepak Gupta, TubeMogul Senior Director, Platform Strategy
- Getting Started and Ongoing Certification -
Training Options
We support how you and your team learn best. You can either request to have our team of dedicated instructors come to your office for on-site training or we can bring you to our world class training facility at TubeMogul headquarters in California for a 1-3 day TubeMogul Bootcamp.
How to Get Started
To learn more about pricing and details, fill out the contact us form here and select, “I’d like platform training” to speak to a TubeMogul Learning and Development Representative. For existing clients, please contact your TubeMogul Sales Rep or Account Manager.
Proof of Certification
Upon completion of the TubeMogul Certification program, as an individual you will receive a Certificate of Completion and an invitation to join our group of TubeMogul Certified clients on LinkedIn. As a company, you will also receive a TubeMogul Certified Recognition Badge.
Ongoing Certification
Our dedicated TubeMogul instructors and education program developers are regularly updating our curriculum and course content based on the latest industry trends, news and TubeMogul software updates. Certification is valid for one year. To maintain your certification status, you are required to take at least two new courses per year.
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TubeMogul is the video advertising platform that puts brands and agencies in control.
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