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MEASUREMENT

Integrate third-party brand studies and verification services to measure metrics such as on-target audience, awareness, favorability, likelihood to recommend and purchase intent.


Nielsen
Nielsen
A leading global information and measurement company that provides market research, insights & data about what people watch & what people buy.


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Releases

Nielsen Certifies TubeMogul for Mobile Online Campaign Ratings

Starcom MediaVest is the first user of Nielsen’s in-app mobile… Read  More
Industry Initiatives

Nielsen, Adap.tv, Others Join Video Viewability Consortium

The open-source collaboration formed by video demand-side platform TubeMogul last… Read  More
Product

TubeMogul Launches Brand Lift Measurement Tools

In an effort to better track brand lift from digital video ads… Read  More
News

Resonate and TubeMogul Team Up to Deliver Motivations-Based Targeting

Campaigns that target on why people take action outperform benchmarks for video… Read  More
TubeMogul is the video advertising platform that puts brands and agencies in control.
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