Press Releases

The first self-serve software for automated buying of TV ads spans over 80 cable networks and hundreds of local broadcasters, reaching over 90% of American households

New York, NY -- December 4, 2014 -- Today, TubeMogul (NASDAQ: TUBE) premiered TubeMogul PTV, a software solution that enables automated, data-driven buying of TV advertising. The product was unveiled at The TimesCenter, with over 250 brands and advertising agencies attending.

Over 10 brands and ad agencies have already signed up for TubeMogul PTV, including 3M, Allstate, Digitas and Levelwing (who will be executing buys on behalf of Gildan USA).

TubeMogul PTV aggregates TV advertising inventory from the major cable and satellite companies, national TV networks and local broadcasters. This is made possible by integrations with the leading TV supply side platforms, including AudienceXpress, clypd and placemedia. At launch, TubeMogul will also be the exclusive buy-side technology partner for WideOrbit, whose WO Programmatic-- TV marketplace helps 75% of local TV stations automate their ad sales.

Historically, the planning and buying of TV ads has been a time-consuming, manual process that offered little room for optimization. Targeting is generally limited to age and gender, and navigating the complexities of the upfronts, scatter and disparate regional markets is difficult.

TubeMogul PTV changes that, making every TV ad more valuable and efficient for brand marketers. TubeMogul’s buying software is the first to enable advertisers to target specific TV networks and dayparts. To inform these targets, TubeMogul incorporates data from Nielsen and others, recommending media mixes that index highly toward specific audiences. Targeting is available by: age, gender, income level, ethnicity, educational level, children in household, home ownership status, automobile preferences, pet ownership and more.

As a campaign proceeds, marketers can utilize granular measurement to inform optimization and strategy. Third-party verification and analytics are built into the software, allowing for deeper analysis of shows, dayparts and regions. Instead of adjusting strategy in weeks or months, advertisers can shift spending in real-time based on their goals.

“TubeMogul PTV brings the accountability and control of programmatic buying to TV for the first time,” said Brett Wilson, CEO and Co-Founder of TubeMogul. “By automating TV buys, marketers can focus on strategy and better results for their clients.”

"3M has long been synonymous with innovation and invention, and TubeMogul PTV helps us make sure that our advertising strategy reflects those values,” said Chris Luna, Digital Media Specialist at 3M. “By buying TV through software, we can bring more relevant messages to potential customers."

“All of our clients need to be able to reach their target audience as media consumption shifts between screens,” said Steve Parker Jr, CEO & Co-Founder at Levelwing. “Today we can use a single piece of software to ensure that we’re improving relevance and resonance among viewers, ultimately improving ROI.”

About TubeMogul
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

Press Contact:
David Burch
press@tubemogul.com
1 (510) 653-0501 Show Less

Real Estate Advertising Business Makes Data Available to its Australian Advertiser Customers

Sydney, Australia -- November 19, 2014 -- REA Group (REA; ASX), owner and operator of Australia’s No. 1 property site realestate.com.au, has selected programmatic video provider TubeMogul (TUBE; NASDAQ) to help use its audience data to present more relevant video advertising to realestate.com.au’s millions of consumers.

The digital advertising business said it was using TubeMogul’s online video platform to consolidate its vast pool of household transaction data, enabling advertisers and their digital trading desks to use that data to help boost the performance of branding campaigns.

REA Group said it selected TubeMogul as its advertising software platform because its programmatic tools delivered the right level of sophistication and data protection.

"We plan to use the TubeMogul platform to enable our media customers access to our unique first party audience, behavioural and intention data to a number of selected agency and trading desks in Australia," said Jonas Jaanimagi, REA Group Head of Media Strategy and Operations. “These partners will use our valuable and anonymised database information to inform and optimise their digital video branding campaigns.”

Mr Jaanimagi also said “it was important for REA Group to protect consumer data and have access to the best reporting tools in the market in order to track the performance of our customers’ digital video advertising investments.”

The partnership will involve REA Group using TubeMogul’s video software on a self-serve basis, allowing them to take full control of advertising campaigns. REA Group will also provide a video branding offering to advertisers and agencies, facilitated by its own internal programmatic trading team.

The business wanted to secure a new revenue stream by leveraging its data, which may include anonymised consumer demographics, location, behaviour, and purchase intent. This information enables advertising agencies and trading desks to better measure consumer intent, which can be used to make ads more relevant to viewers.

REA Group has already launched a data-driven partnership with Ikon Communications, which leverages the real estate advertising business’ home ownership and property data to feed into its digital advertising campaigns across a number of its key brand clients.

“REA Groups’ data sets enable us to create finely-tuned digital campaigns based on exactly what consumers are looking to buy, ” said Phil Cowlishaw, Ikon Communications Head of Technology. “This relationship gives Ikon clients a key competitive advantage, moving beyond demographic targeting to understanding explicit online consumption behaviors.”

TubeMogul Australia Managing Director Sam Smith said REA Group wanted to partner with the right platform and ensure its consumer data was protected.

“We will continue to see the importance of better targeting and the use of data to increase the overall performance of digital video, and also reduce wastage,” Smith said. “In this world of short consumer attention spans, reaching the right audience becomes more important than the spray and pray messaging of the past.”

Smith added: “We are thrilled to aid REA Group in providing better data-driven video advertising. I expect to see more large data providers and publishers move to commercialise their data sets using programmatic software.”

TubeMogul’s programmatic video platform has the capacity to execute campaigns that reach 12 million Australian consumers and had the scale and reach that REA Group was seeking, Smith said.

Smith said by using software from TubeMogul, REA Group can now take data sourced from online display advertising and extend that information layer to its video branding programs.

“REA Group is achieving a more detailed understanding of their potential market because every time they execute a programmatic video software campaign, they learn more about their target customers,” Smith said.

About REA Group:
REA Group Limited ACN 068 349 066 (ASX:REA) is a leading digital advertising business specialising in property. REA Group operates Australia’s No.1 residential and commercial property websites,realestate.com.au and realcommercial.com.au, as well as the market-leading Italian property site, casa.it, squarefoot.com.hk in Hong Kong,myfun.com in China and other property sites and apps across Europe.

About TubeMogul:
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Detroit, Chicago, Los Angeles, New York, London, Singapore, Sydney, Tokyo and Toronto.

Press Contact:
Duncan Craig
E: duncan@dc-comms.com
M: 61-414-525-218
Show Less

Total Spend, Revenue and Gross Profit Increase More Than 100% Year-Over-Year

EMERYVILLE, Calif., Nov. 13, 2014 (GLOBE NEWSWIRE) -- TubeMogul, Inc. (Nasdaq:TUBE), a leading enterprise software company for digital branding, today reported financial results for its third quarter ended September 30, 2014.

1 Total Spend and Adjusted EBITDA are non-GAAP financial measures. Please see the discussion below under the heading "Use of Non-GAAP Measures" and the reconciliations at the end of this release.

"Our financial performance resulted from a combination of our strong product, disciplined execution and powerful underlying market trends. The shift of TV ad dollars into digital, the rapid adoption of software-based buying, and the desire by advertisers to gain more control and transparency over their ad spend by using self-serve platforms have all contributed to the growth of our business and we believe will create a market opportunity of considerable magnitude for the foreseeable future," said Brett Wilson, CEO of TubeMogul.

Third Quarter 2014 Financial Highlights:

• Total Spend¹ was $62.5 million, an increase of 144% compared to $25.7 million in the third quarter of 2013.
• Revenue was $27.4 million, an increase of 112% compared to $13.0 million in the third quarter of 2013.
• Gross profit was $19.2 million, an increase of 126% compared to $8.5 million in the third quarter of 2013.
• Gross margin was 70%, compared to 65% in the third quarter of 2013.
• Operating loss was $(0.5) million, compared to $(3.1) million for the third quarter of 2013.
• Net loss was $(1.7) million, compared to $(3.0) million for the third quarter of 2013.
• Adjusted EBITDA¹ was $0.5 million, compared to $(2.8) million for the third quarter of 2013.

¹ Total Spend and Adjusted EBITDA are non-GAAP financial measures. Please see the discussion below under the heading "Use of Non-GAAP Measures" and the reconciliations at the end of this release.

"Our financial performance resulted from a combination of our strong product, disciplined execution and powerful underlying market trends. The shift of TV ad dollars into digital, the rapid adoption of software-based buying, and the desire by advertisers to gain more control and transparency over their ad spend by using self-serve platforms have all contributed to the growth of our business and we believe will create a market opportunity of considerable magnitude for the foreseeable future," said Brett Wilson, CEO of TubeMogul.

Third Quarter 2014 Business Highlights:

• Increased video advertising spend on self-serve campaigns through TubeMogul's Platform Direct offering by 172% year-over-year to $47.2 million, representing 76% of Total Spend in the third quarter of 2014, compared to 68% in the third quarter of 2013.
• Increased the number of Platform Direct clients at the end of the third quarter of 2014 to 308, up from 165 clients at the end of the third quarter of 2013.
• Signed a wide breadth of new clients including:
  • Foxtel - the largest pay TV provider in Australia, who brought our platform in-house to drive their branding and customer acquisition efforts.
  • Quiznos - one of the largest quick service restaurants with over 2,100 franchises worldwide, who brought our platform in-house to drive their branding efforts.
  • Hello Products - a challenger oral care brand, who is using our software to compete with larger CPG companies by more efficiently reaching their target audience.
  • Kijiji - an eBay-owned Canadian ecommerce company, who is leveraging our software to apply their unique purchase intent data to media acquired through our platform.
  • MARC USA - a large U.S. independent advertising agency whose clients include True Value, RiteAid and H&R Block, who adopted our software in-house to execute video campaigns for their client base.
• Increased contribution of mobile spend to 9% of total spend globally, almost double the contribution from mobile in Q2 2014.
• Appointed Jes Santoro to SVP Enterprise Sales. Mr. Santoro has over 18 years of experience in both TV and digital advertising sales from Vindico, Comcast and BBDO.
• Appointed Mauricio Leon to Commercial Director, Europe. Mr. Leon has 22 years of experience in media with a focus on developing TV and digital revenue opportunities from Publicis Groupe's ZenithOptimedia, ITV, Mediacom, Starcom Mediavest Group and Leo Burnett.

Forward Outlook:

The Company is issuing fourth quarter 2014 guidance and raising its full year 2014 guidance as follows:

Fourth Quarter 2014

• Total Spend in the range of $70 million to $72 million
• Total revenue in the range of $30 million to $32 million
• Total gross profit in the range of $20 million to $22 million
• Adjusted EBITDA loss in the range of $(6) million to $(4) million

Fiscal Year 2014

• Total Spend in the range of $242 million to $244 million
• Total revenue in the range of $109 million to $111 million
• Total gross profit in the range of $74 million to $76 million
• Adjusted EBITDA loss in the range of $(3) million to $(1) million

Conference Call and Webcast Information

TubeMogul management will host a conference call and live webcast for analysts and investors today at 2 p.m. Pacific Time (5 p.m. Eastern Time) to discuss the Company's financial results. To listen to the live conference call, please dial (719) 325-2362 or toll free (888) 427-9411, access code 5162098, approximately 15 minutes prior to the start of the call. A live and archived webcast of the conference call will be accessible on the "Events & Presentations" section of the Company's website at http://investor.tubemogul.com. A telephonic replay of the conference call will be available two hours after the call, will run until November 23, 2014, and may be accessed by dialing (719) 457-0820 or (888) 203-1112 and entering the passcode 5162098.

TubeMogul has used, and intends to continue to use, its Investor Relations website (http://investor.tubemogul.com), as well as certain blogs http://www.tubemogul.com/company/media-center/blog/ and Twitter accounts @tubemogul and @bjwilson34, as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

About TubeMogul

TubeMogul (Nasdaq:TUBE) is a leading enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.

Forward-Looking Statements

This press release includes "forward-looking statements" regarding future events and our future financial performance, including, without limitation, statements regarding our business strategy, growth and market opportunity, and forecasted financial results and operating metrics including total spend, total revenue, total gross profit and Adjusted EBITDA.

These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from the results anticipated by such statements, including, but not limited to our limited operating history, particularly as a new public company; risks associated with our growth; risks related to our future financial performance; our ability to maintain our rate of revenue growth; our ability to convince our clients to maintain or increase their advertising spend through our platform; the expansion of the digital video and video advertising markets, our ability to adapt to changing market conditions; the effects of increased competition in our markets and our ability to compete effectively; our ability to develop and introduce enhancements and new features and functionality of our platform that achieve market acceptance; fluctuations in our operating results; and general market, political, economic and business conditions. Additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements are described under "Risk Factors" in our prospectus filed with the Securities and Exchange Commission on July 18, 2014 and in subsequent Securities and Exchange Commission filings. These forward-looking statements are made as of the date of this press release, and we expressly disclaim any obligation or undertaking to update the forward-looking statements contained herein to reflect events that occur or circumstances that exist after the date on which the statements were made.

TUBEMOGUL, INC.
Condensed Consolidated Statements of Operations
(In thousands, except share and per share data)
(Unaudited)
	Three Months		Nine Months
	Ended September 30,		Ended September 30,
	2013	2014	2013	2014
Revenue:
Platform Direct	$ 4,649	$ 12,114	$ 10,937	$ 32,929
Platform Services	8,304	15,306	24,237	45,232
Total revenue	12,953	27,420	35,174	78,161
Cost of revenue	4,487	8,255	12,167	23,578
Gross profit	8,466	19,165	23,007	54,583
Operating expenses:
Research and development	3,204	5,287	8,354	14,035
Sales and marketing	5,231	8,783	14,648	24,997
General and administrative	3,097	5,583	6,924	14,725
Total operating expenses	11,532	19,653	29,926	53,757
(Loss) Income from operations	(3,066)	(488)	(6,919)	826
Other (expense) income, net:
Interest expense, net	(41)	(63)	(134)	(183)
Change in fair value of convertible preferred stock warrant liability	(36)	--	(55)	168
Foreign exchange gain (loss)	165	(1,102)	(346)	(1,010)
Other income (expense), net	88	(1,165)	(535)	(1,025)
Net loss before income taxes	(2,978)	(1,653)	(7,454)	(199)
Provision for income taxes	(34)	(64)	(68)	(201)
Net loss	$ (3,012)	$ (1,717)	$ (7,522)	$ (400)
Basic and diluted net loss per share attributable to common stockholders	$ (0.46)	$ (0.06)	$ (1.14)	$ (0.03)
Basic and diluted weighted-average shares used to compute net loss per share attributable to common stockholders	6,618,719	29,058,656	6,605,833	14,345,685

TUBEMOGUL, INC.
Condensed Consolidated Balance Sheets
(In thousands, except share and per share data)
(Unaudited)
	December 31,	September 30,
	2013	2014
Assets
Current assets:
Cash and cash equivalents	$ 19,475	$ 48,199
Accounts receivable, net of allowance for doubtful accounts	46,920	65,965
Prepaid expenses and other current assets	1,420	2,733
Total current assets	67,815	116,897
Deferred tax assets	468	368
Property, equipment and software, net	1,467	3,917
Restricted cash	334	742
Other assets	531	456
Total assets	$ 70,615	$ 122,380
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable	$ 4,032	$ 19,390
Accrued liabilities	34,414	25,838
Convertible note	419	401
Current portion of note payable, net of discount	1,416	1,470
Convertible preferred stock warrant liability	684	—
Deferred revenue	467	1,313
Deferred tax liabilities	468	368
Total current liabilities	41,900	48,780
Deferred rent	97	537
Note payable, net of current portion and discount	1,363	252
Total liabilities	43,360	49,569
Stockholders' equity:
Convertible preferred stock:
Series A; $0.001 par value; 4,177,390 and 0 shares authorized as of December 31,2013 and September 30, 2014; 2,088,704 and 0 shares issued and outstanding as of December 31, 2013 and September 30, 2014, respectively	2	—
Series A-1; $0.001 par value; 7,847,028 and 0 shares authorized as of December 31, 2013 and September 30, 2014; 3,846,357 and 0 shares issued and outstanding as of December 31, 2013 and September 30, 2014, respectively	4	—
Series B; $0.001 par value; 10,298,658 and 0 shares authorized as of December 31, 2013 and September 30, 2014; 5,149,330 and 0 shares issued and outstanding as of December 31, 2013 and September 30, 2014, respectively	5	—
Series C; $0.001 par value; 8,851,871 and 0 shares authorized as of December 31, 2013 and September 30, 2014; 4,425,939 and 0 shares issued and outstanding as of December 31, 2013 and September 30, 2014, respectively	5	—
Preferred stock; $0.001 par value; 0 and 10,000,000 shares authorized as of December 31, 2013 and September 30, 2014, respectively; 0 shares issued and outstanding as of December 31, 2013 and September 30, 2014	—	—
Common stock; $0.001 par value; 62,000,000 and 200,000,000 shares authorized as of December 31, 2013 and September 30, 2014, respectively; 6,674,757 and 29,790,224 shares issued and outstanding as of December 31, 2013 and September 30, 2014, respectively	7	30
Additional paid-in capital	46,116	92,178
Accumulated deficit	(18,841)	(19,241)
Accumulated other comprehensive loss	(43)	(156)
Total stockholders' equity	27,255	72,811
Total liabilities and stockholders' equity	$ 70,615	$ 122,380

TUBEMOGUL, INC.
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)
	Nine Months
	Ended
	September 30,
	2013	2014
Cash flows from operating activities:
Net loss	$ (7,522)	$ (400)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	198	549
Loss (gain) on change in value of convertible preferred stock warrant liability	55	(168)
Provision for doubtful accounts	387	526
Provision for credit memos	—	1,173
Stock-based compensation expense	444	1,836
Changes in operating assets and liabilities:
Accounts receivable	(6,282)	(20,745)
Prepaid expenses and other current assets	(1,949)	(1,313)
Payments of costs related to initial public offering	—	(3,349)
Other assets	198	75
Accounts payable	347	15,179
Accrued liabilities	6,798	(8,576)
Deferred rent	(5)	440
Deferred revenue	(166)	846
Deferred tax assets	—	100
Deferred tax liabilities	—	(100)
Net cash used in operating activities	(7,497)	(13,927)
Cash flows from investing activities:
Restricted cash	(334)	(408)
Purchases of property, equipment and software	(1,063)	(2,819)
Net cash used in investing activities	(1,397)	(3,227)
Cash flows from financing activities:
Proceeds from issuance of common stock in initial public offering, net of underwriting discounts and commission	—	46,791
Proceeds from issuance of Series C preferred stock, net of issuance cost	10,913	—
Repayments on notes payable	(1,007)	(1,057)
Proceeds from line of credit	—	11,800
Repayment of line of credit	—	(11,800)
Proceeds from issuance of convertible note	218	—
Proceeds from options exercised	4	275
Net cash provided by financing activities	10,128	46,009
Effect of exchange rate changes on cash and cash equivalents	(41)	(131)
Net increase in cash and cash equivalents	1,193	28,724
Cash and cash equivalents, beginning of period	19,670	19,475
Cash and cash equivalents, end of period	$ 20,863	$ 48,199
Supplemental disclosures:
Cash paid for interest	$ 134	$ 71
Conversion of preferred stock to common stock	—	16
Conversion of preferred stock warrants to common stock warrants	—	516
Cashless exercise of stock warrants to common stock	—	82
Equipment purchased and unpaid at period-end	—	179

TUBEMOGUL, INC.
Key Operating and Financial Performance Metrics
(in thousands, except percentages and clients)
(Unaudited)
	Three Months		Nine Months
	Ended September 30,		Ended September 30,
	2013	2014	2013	2014
Key Metrics
Platform Direct Spend	$ 17,362	$ 47,239	$ 42,919	$ 126,461
Platform Services Spend	8,304	15,306	24,237	45,232
Total Spend	$ 25,666	$ 62,545	$ 67,156	$ 171,693
Platform Direct revenue	$ 4,649	$ 12,114	$ 10,937	$ 32,929
Platform Services revenue	8,304	15,306	24,237	45,232
Total revenue	$ 12,953	$ 27,420	$ 35,174	$ 78,161
Gross profit	$ 8,466	$ 19,165	$ 23,007	$ 54,583
Gross margin	65%	70%	65%	70%
Adjusted EBITDA	$ (2,782)	$ 472	$ (6,324)	$ 3,034
Number of Platform Direct Clients	165	308	165	308

Use of Non-GAAP Measures

This press release includes information relating to Total Spend, platform direct spend, and Adjusted EBITDA, which are financial measures that have not been prepared in accordance with generally accepted accounting principles in the United States ("GAAP"). These non-GAAP financial measures are not measurements of financial performance under GAAP, and should not be considered as alternatives to GAAP measures or as indications of operating performance or any other measure of performance derived in accordance with GAAP. We do not consider these non-GAAP financial measures to be a substitute for, or superior to, the information provided by GAAP financial measures. These non-GAAP financial measures have been included in this press release because they are measures used by our management and board of directors to understand our business, make operating decisions and understanding and evaluating our operating results.

For purposes of calculating Total Spend and Platform Direct Spend, we define spend as the aggregate gross dollar volume that our customers spend through our platform, which includes cost of media purchases and our fees. Platform Direct Spend does not represent revenue earned by us and is a non-GAAP financial measure defined by us as the spend through our Platform Direct offering. Platform Services Spend equals our Platform Services revenue. Total Spend does not represent revenue earned by us and is a non-GAAP financial measure defined by us as the sum of Platform Direct Spend and Platform Services Spend. We believe Platform Direct Spend and Total Spend are meaningful measures of our operating performance because our ability to generate increases in Total Spend is strongly correlated to our ability to generate increases in Platform Direct revenue and revenue, respectively. Platform Direct Spend and Total Spend are used by our management and board of directors to understand our business and make operating decisions. A limitation of each of Total Spend and Platform Direct Spend is that each is a measure that we have defined for internal purposes that may be unique to us, and therefore may not enhance the comparability of our results to other companies in our industry that have similar business arrangements but present the impact of media costs differently. Because of these limitations you should consider Platform Direct Spend and Total Spend along with the corresponding GAAP-based measures.

Adjusted EBITDA is a non-GAAP financial measure defined by us as net income/loss before interest expense, net, provision for income tax, depreciation and amortization expense excluding amortization of internal use software development costs, stock-based compensation expense, foreign exchange gains and losses and change in fair value of convertible preferred stock warrant liability. We have presented Adjusted EBITDA in this press release because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short and long-term operational plans. In particular, we believe that the exclusion of the amounts eliminated in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors. In September 2014, we revised our definition of Adjusted EBITDA to exclude foreign exchange gains and losses, which we believe improved the usefulness of Adjusted EBITDA as a measure to understand and evaluate our core operating performance and trends.

Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under GAAP. Some of these limitations are as follows:

• although depreciation and amortization expense (excluding amortization of internal use software development costs) are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;
• Adjusted EBITDA does not reflect: (1) changes in, or cash requirements for, our working capital needs; (2) the potentially dilutive impact of stock-based compensation; (3) impact of foreign exchange gains and losses, both realized and unrealized; or (4) tax payments that may represent a reduction in cash available to us; and
• other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces its usefulness as a comparative measure.

Because of these and other limitations, you should consider Adjusted EBITDA along with other GAAP-based financial performance measures, including various cash flow metrics, loss, and our GAAP financial results.

For a reconciliation of non-GAAP financial measures to the nearest comparable GAAP financial measures for each of the periods indicated, see "Reconciliation of Total Spend and Platform Direct Spend," and "Reconciliation of Adjusted EBITDA" included in this press release.

TUBEMOGUL, INC.
Reconciliation of Total Spend and Platform Direct Spend
(in thousands)
(Unaudited)
	Three Months		Nine Months
	Ended September 30,		Ended September 30,
	2013	2014	2013	2014
Platform Direct Revenue	$ 4,649	$ 12,114	$ 10,937	$ 32,929
Plus: Non-GAAP Platform Direct Media Cost	12,713	35,125	31,982	93,532
Platform Direct Spend	$ 17,362	$ 47,239	$ 42,919	$ 126,461
Platform Services Spend	$ 8,304	$ 15,306	$ 24,237	$ 45,232
Total Spend	$ 25,666	$ 62,545	$ 67,156	$ 171,693

TUBEMOGUL, INC.
Reconciliation of Adjusted EBITDA
(in thousands)
(Unaudited)
	Three Months		Nine Months
	Ended September 30,		Ended September 30,
	2013	2014	2013	2014
	(in thousands)
Net loss	$ (3,012)	$ (1,717)	$ (7,522)	$ (400)
Interest expense, net	41	63	134	183
Provision for income taxes	34	64	68	201
Depreciation and amortization expense, excluding amortization of internal use software development costs	71	172	151	372
Stock-based compensation expense	213	788	444	1,836
Foreign exchange (gain) loss	(165)	1,102	346	1,010
Change in fair value of convertible preferred stock warrant liability	36	--	55	(168)
Adjusted EBITDA	$ (2,782)	$ 472	$ (6,324)	$ 3,034

Investor Relations Contact:
Alex Wellins, The Blueshirt Group
(415) 217-5861
investor@tubemogul.com

Press Contact:
David Burch
(510) 653-0501
press@tubemogul.com
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Company formalizes multi-track curriculum to accredit clients in both software proficiency and industry knowledge

Emeryville, CA – November 11th, 2014 – Today, TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, announced the launch of the TubeMogul Client Certification Program, a formal accreditation that the company offers clients who have demonstrated knowledge of the programmatic media space and mastery of TubeMogul’s platform. The program is open to all TubeMogul clients.

The Certification Program consists of three separate tracks comprised of more than 20 classes that must all be completed in order to receive accreditation. The Business Module, designed for media sales managers, provides a history of the digital ad industry, current trends, challenges and emerging solutions for brand marketers. The Software Module, designed for media traders and planners in ad operations, provides in-depth platform training to successfully execute campaigns. The BrandSuite Module provides individual diplomas for mastery of specific product tools within TubeMogul’s platform.

Through the Certification Program, advertisers gain the knowledge and skillset required to build, launch, optimize and measure video branding campaigns and achieve optimal performance, cost efficiency and brand safety. In addition to completing the offered curriculum, clients can attend an immersive three-day boot camp at TubeMogul headquarters in Emeryville, California.

“This is the most comprehensive and professional training certification program in the advertising technology industry,” said Brett Wilson, TubeMogul CEO and Co-founder. “We started the TubeMogul Client Certification Program so that we can empower all our clients to be as flexible and adaptive as our internal platform teams, and ultimately help improve their overall productivity.”

“This isn’t just for advertisers who use our software in a self-serve capacity,” said Michelle Chen, Director of TubeMogul’s Learning and Development Department. “We include the Business Module so we can give everyone the larger context – the underlying strategy - as well as the tactical knowledge of how to pull to the levers more effectively.”

Please visit this webpage to sign up or learn more about TubeMogul’s Client Certification Program: http://www.tubemogul.com/education/certification/

About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States. Show Less

The agency will be the inaugural member of TubeMogul’s software certification program

Emeryville, CA – November 11th, 2014 – Today, TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, announced that MARC USA, a national full-service integrated marketing communications agency with a 60+ member media team, is the first partner to become certified on its platforms.

TubeMogul’s Learning and Development and Platform Strategy teams will certify MARC USA to use TubeMogul’s software, with the goal of establishing an independent in-house programmatic unit. As part of the training, MARC USA media experts will complete both tracks of TubeMogul’s certification program, including enterprise certification, an in-depth overview of digital video and programmatic trends, and software certification.

“We will use TubeMogul products as part of our comprehensive suite of media planning, buying and measurement tools across devices. Cost savings, accountability and transparency were key in our decision to adopt the software,” said Rob Rex, SVP & Director of Digital Strategy at MARC USA. “It gives our team more resources to make data-driven decisions on creative and media strategy, which means a better ROI for our clients.”

“MARC USA is a leader in ensuring that their clients fully capitalize on the benefits of automated ad buying,” said Keith Eadie, TubeMogul’s Chief Marketing Officer. “We look forward to working with them to help identify how they can best use this technology within their organization.”

About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

About MARC USA
MARC USA is a national full-service integrated marketing communications firm known for uncovering radical insights that incite powerful reactions through a deeper understanding of whole-brain behavior. With offices in Boston, Chicago, Miami and Pittsburgh, 270 employees and more than $370 million in annual capitalized billings, it is one of the largest independent agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion. Show Less

Australia’s largest subscription TV provider takes programmatic video advertising operations in-house

Sydney, Australia – October 31, 2014 – TubeMogul, an enterprise software company for digital branding, announced today that it has secured a video advertising agreement with Australia’s largest subscription television provider Foxtel, who will use the company’s software to drive sales and optimize its branding efforts.

The partnership between TubeMogul and Foxtel is effective immediately and will involve the subscription TV provider taking its programmatic video advertising buying operations in-house, as it aims to secure control of data and increase visibility and transparency in its online branding operations.



Foxtel said it would debut the use of the software in the coming weeks and the company will add to its already established programmatic digital media buying capability, which is internally managed at Foxtel. The digital media team at Foxtel will focus on using TubeMogul’s video advertising platform to support brand, customer and acquisition marketing efforts.

"We’re very excited about the partnership with TubeMogul because it allows us to make smarter decisions about every video ad we buy and reach the right audiences using
the power of programmatic software,” said Justin Robinson, Director of Marketing Operations and Media. “We are planning to shift more media spend to digital channels and online video is a key part of that. Through TubeMogul, we gain unparalleled transparency in both delivery and pricing,” said Robinson.

“The Foxtel team will leverage TubeMogul’s full product suite for media buying, including BrandPoint, a tool for accurately buying digital video on a target audience rating point (TARP) basis. TubeMogul said it would work with Foxtel to deliver true performance visibility and would allow it to bring its data, marketing and technology investments closer together,” Robinson said.

"Foxtel’s digital media strategy has always been ahead of the curve,” said Sam Smith, TubeMogul Australia Managing Director. “The way they harness the power of software, technology and data to amplify their strategy is groundbreaking and we’re proud to enable that in video."

About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Detroit, Chicago, Los Angeles, New York, London, Singapore, Sydney, Tokyo and Toronto.

Press Contact:
Duncan Craig
E: duncan@dc-comms.com
M: 61-414-525-218 Show Less

Emeryville, CA – October 27, 2014 - The third annual TubeMogul University summit will be held in Napa, California this week and will bring together over two hundred senior media and marketing executives from the U.S. and Canadian markets.

The TubeMogul University event will be held from October 27th to October 30th and will be attended by executives from leading media agencies, media companies, trading desks and technology providers.

In all, over 30 major consumer brands and 175 senior agency executives will be attending to learn more about the programmatic video market. Representatives from brands include Hotels.com, Hello products, Lenovo and Mondelez.

TubeMogul University’s agenda includes speeches by:
- Brett Wilson, CEO and Co-Founder of TubeMogul, who will present on the future of programmatic branding;
- Joanna O’Connell, Director of Research at AdExchanger, who will discuss the changing dynamics between brands, agencies and technology companies;
- Andrew Feigenson, Managing Director, Digital at Nielsen, who will discuss Nielsen’s role in programmatic television.

The conference will also feature specialized classes on TubeMogul’s enterprise software for digital branding, as well as debates on major issues that will affect the future of digital video and television advertising.

“TubeMogul University Napa is our flagship summit and provides a unique opportunity to interact with a diverse group of global thought leaders and visionaries in the industry,” said Brett Wilson, TubeMogul CEO and co-founder. “This will be the biggest TubeMogul University we’ve ever done, and we hope it continues to be an intimate environment where brands, agencies and others can have frank conversations that shape the future of our industry.”

This year’s TubeMogul University conference will have a large contingent of executives coming from across North America. The attendees include executives from Accuen, Cadreon, Camelot Strategic Marketing & Media, Clypd, FreeWheel, Harmelin Media, Haworth, LiveRail, Neustar, Varick Media Management and Wieden & Kennedy.

About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States. Show Less